Sales Executive

Title: Sales Executive

Employment Nature: Full-time

Industry: FMCG

Remuneration: Kshs. 40,000 – 50,000 Net

Location: Eastleigh, Nairobi

Role Objective

We are looking for a dynamic and self-driven Sales Executive to join our growing FMCG team in Eastleigh. This role is designed for a high-performing sales professional who can navigate the fast-paced distribution landscape, from traditional wholesalers to modern digital marketplaces. You will be responsible for expanding our market footprint, securing high-volume orders, and maintaining deep-rooted relationships with key distributors. If you have a proven track record of hitting targets and an interest in leveraging digital platforms for lead generation, this is the perfect opportunity to grow within a competitive industry.

Key Performance Areas

Strategic Sales & Business Growth

• Identify and penetrate new market segments to consistently grow the customer base and hit monthly KPIs.

• Promote the full product range to retailers, wholesalers, and distributors within Eastleigh and surrounding trade hubs.

• Conduct regular, high-impact market visits to maintain brand visibility and ensure products are optimally positioned on shelves.

• Use negotiation and closing techniques to secure favorable terms and long-term supply agreements.

Customer Excellence & Digital Engagement

• Build and manage a robust portfolio of accounts, ensuring maximum client satisfaction and repeat business.

• Utilize WhatsApp marketing, social media, and online marketplaces to generate fresh leads and boost product awareness.

• Professionalize the handling of customer feedback and inquiries to maintain a superior brand reputation.

• Support integrated online campaigns to drive traffic toward physical and digital sales channels.

Market Analytics & Operational Reporting

• Monitor competitor activities, pricing trends, and evolving customer preferences to provide management with actionable insights.

• Identify market gaps and suggest new product opportunities based on real-time field data.

• Prepare meticulous daily and weekly sales reports, tracking everything from order placement to final payment collection.

• Ensure all sales documentation is accurate and that transactions flow smoothly through the supply chain.

Requirements & Competencies

Professional Background

• Education: Diploma or Bachelor’s degree in Sales & Marketing or a related business field.

• Experience: Minimum of 3 years of experience as a Sales Executive specifically within the FMCG industry.

• Track Record: Demonstrated ability to meet or exceed aggressive sales targets in previous roles.

• Digital Literacy: Basic understanding of digital marketing tools for lead generation (Social Media, WhatsApp Business, etc.).

Core Skills

• Sales Prowess: Strong negotiation, persuasion, and closing abilities.

• Distribution Knowledge: A solid grasp of FMCG distribution channels and trade dynamics.

• Interpersonal Skills: Excellent communication abilities with a focus on building trust-based relationships.

• Self-Management: Highly proactive and results-oriented with the ability to work with minimal supervision.

What We Offer

• Competitive Net Salary: A monthly take-home pay of Kshs. 40,000 – 50,000.

• Strategic Territory: Work within the vibrant Eastleigh trading hub, a central point for regional commerce.

• Modern Sales Environment: Integration of traditional field sales with modern digital marketing strategies.

If you possess the required FMCG experience and a proactive mindset, please submit your updated CV for the "Sales Executive - Eastleigh" position. Highlight your previous sales achievements and your familiarity with the FMCG sector.