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Web Analyst – Freelance at Greenpeace

Posted:Feb 2

Company Details
Name:Greenpeace
Industry: Non-Profit Organization Management
Website: http://www.greenpeace.org/africa
Description: In developing our campaign strategies and policies we take great care to reflect our fundamental respect for democratic principles while seeking out solutions that will promote global social equity. Our vision is an Africa where people live in harmony with nature in a peaceful state of environmental… In developing our campaign strategies and policies we take great care to reflect our fundamental respect for democratic principles while seeking out solutions that will promote global social equity. Our vision is an Africa where people live in harmony with nature in a peaceful state of environmental and social justice. Our mission is to work with others to foster environmental consciousness whereby Africa's people seek social and economic prosperity in ways that protect the environment for the benefit of humans, the planet, and the future. Our core values are reflected in all our environmental work, worldwide. These are: We 'bear witness' to environmental destruction in a peaceful, non-violent manner; We use non-violent confrontation to raise the level and quality of public debate; In exposing threats to the environment and finding solutions we have no permanent allies or adversaries; We ensure our financial independence from political or commercial interests; We seek solutions for, and promote open, informed View more View less
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Job Details
Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Nairobi, Kenya
Closing Date: Undisclosed
Salary: Undisclosed
Job Category: Advertising/Media, Information Technology
Job Description

Main duties 

Web Analytics & Tracking

  • Implement and manage GA4 and Mixpanel tracking across all digital properties
  • Configure and maintain Google Tag Manager implementations
  • Develop UTM tracking standards using Burlo

Reporting & Dashboards

  • Create and maintain Looker Studio dashboards for performance insights
  • Generate regular analytics reports for stakeholders
  • Deliver data-driven recommendations to improve digital performance

A/B Testing & Optimization

  • Conduct A/B testing using Convert for landing pages and campaigns
  • Perform heatmap analysis using Hotjar to improve UX
  • Implement optimization strategies based on test results

Web Publishing & Content Management

  • Manage web publishing across WordPress (P4) and HubSpot platforms
  • Build and maintain petition pages and digital campaigning tools
  • Implement and manage web analytics tracking across GA4 and Mixpanel
  • Create and maintain dashboards in Looker Studio for performance reporting
  • Conduct A/B testing and optimization experiments to improve digital performance

Collaboration & Support

  • Support email marketing and audience segmentation activities
  • Collaborate with database and fundraising teams on digital initiatives
  • Provide technical support and troubleshooting to digital campaigners
  • Deliver data-driven recommendations and insights to support organizational goals
  • Support digital fundraising appeals and donation platform testing
  • Maintain strong relationships with internal stakeholders and global partners
  • Other job-related tasks as assigned

Qualifications and Experience 

  • Experience in these fields like Web Development, Digital Marketing, Data Analytics. Certifications in Google Analytics, HubSpot, or related platforms are advantageous.
  • Proven experience in digital campaigning, building petition pages, and implementing engagement strategies.
  • Experience with HubSpot (web page building, contact segmentation, workflow automation) and WordPress/Planet 4.
  • Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio for dashboard creation.
  • Strong HTML/JavaScript/CSS skills for web development and advanced customizations.
  • Understanding of database functionalities, data quality management, and CRM integrations (particularly HubSpot).
  • Experience with Mixpanel, Supermetrics, and server-side GTM (Stape) is advantageous.
  • Digital fundraising support experience, including donation platform testing and audience/key events building for ads.
2 open positions on Semasocial right now · 674 open positions in Nairobi, Kenya
Contact Information
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