Trade Development Representative

Company Details

Industry: Consulting
Description: HCS Affiliates Group, is a one-stop human resources and management consultancy organization, headquartered in Nairobi, Kenya.

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: mandela
Closing Date: Undisclosed
Salary: KES Not specified / month
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

You will be the face of the telecom brand in the field, visiting designated retail outlets and mobile money agent locations to boost SIM activations and float sales. Your daily focus is on building strong relationships with Sub-Sub Outlets (SSOs) and T-Kash agents, ensuring they have the products, training, and merchandising support they need to succeed. This role is central to expanding the company’s agent network and driving consistent revenue growth at the point of purchase.

Key Responsibilities

  • Identify, map, and recruit new SSOs and mobile money agents in high-footfall retail areas to broaden the distribution network.
  • Follow pre-planned beat routes to conduct regular, structured visits to SSOs and agent outlets, maintaining high call rates and quality engagement.
  • Supply agents with the necessary transaction tools and provide hands-on training on system processes, ensuring smooth SIM registration and float handling.
  • Deliver AML and KYC training to agents, focusing on SIMREG compliance and guiding SSOs through the full customer verification process.
  • Monitor agent float levels and SIM stock, enforcing the 1.5x stock rule and ensuring SSOs maintain adequate inventory for new registrations and activations.
  • Drive merchandising excellence by ensuring point-of-sale materials are available, visible, and correctly displayed at all SSO and agent outlets.

Requirements & Qualifications

  • Diploma or Bachelor’s degree in Business, Marketing, or a related field.
  • At least one year of experience in sales and distribution, ideally within FMCG or telecommunications.
  • Customer-focused mindset with the ability to build trust and rapport with small business owners and agents.
  • Strong influencing and negotiation skills to drive adoption of company products and processes.
  • Networking and partnership-building abilities to grow and retain the agent network.
  • Analytical thinking to assess outlet performance, identify gaps, and adjust visit and support plans accordingly.
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