Sales and Marketing Assistant

Role Overview

Besca Engineering Co. Ltd is an engineering and renewable energy solutions provider that designs and supplies technically advanced products for modern customers, with innovation, quality and sustainability at the centre of how it works. As a Sales Assistant, you will sit at the front end of the revenue pipeline — turning enquiries that arrive through social media campaigns and other digital channels into real, closed business rather than cold names on a list. This is a phone-first, target-driven role where your follow-up speed, conversation skills and record-keeping directly shape how much of the marketing spend converts into revenue.

Key Responsibilities

• Respond quickly to inbound leads captured through social media campaigns and other digital platforms, making sure no enquiry goes cold before it is contacted.
• Run outbound telesales calls that explain the company's engineering and renewable energy products clearly, address customer objections and guide prospects toward a purchase decision.
• Qualify leads properly before passing or progressing them, separating genuine buying interest from casual browsing and feeding that insight back into the pipeline.
• Build and maintain relationships with prospective and existing clients so that first-time buyers are encouraged to return for future needs.
• Keep CRM records accurate and current, logging every call, lead status and conversion so the sales team has a reliable view of activity and results.
• Work alongside the marketing team, sharing feedback on lead quality, response rates and campaign performance to help sharpen future targeting.
• Suggest improvements to call scripts, objection-handling approaches and customer engagement tactics based on what is actually working on the phones.
• Track personal call and conversion activity against assigned sales targets and report progress regularly.

Requirements & Qualifications

• Diploma or degree in Sales, Marketing, Business Administration or a comparable field.
• At least 6 months of hands-on experience in telesales, telemarketing or inside sales; previous work with leads sourced from social media is a distinct advantage.
• Strong spoken communication, active listening and persuasion skills, with the confidence to hold a commercial conversation with a stranger.
• A goal-oriented and resilient mindset — comfortable with rejection, persistent in follow-up and motivated by hitting targets.
• Ability to juggle multiple leads and tasks at once, prioritise sensibly and deliver within tight deadlines.
• Computer literate, with solid working knowledge of MS Office and the ability to pick up CRM systems quickly.