Social Media & Communications Officer

Role Overview

This position is the voice and visual identity of a training and international placement organisation, and it sits at the intersection of two disciplines that are usually kept apart: fast-moving social content and carefully worded corporate correspondence. Roughly three days in five are spent filming, cutting, publishing and moderating content that draws prospective students and overseas job candidates toward the brand; the remaining time goes into written communications aimed at international employers, partner institutions and the wider public. The person in this seat reports directly to the Managing Director, which means the work is visible and the judgement calls matter — a well-handled enquiry can become an enrolment, and a clumsy public reply can undo months of goodwill.

Key Responsibilities

• Own the content calendar across TikTok, Instagram, Facebook, LinkedIn and YouTube — from concept and scripting through filming, editing and scheduling.
• Travel to branch locations to gather original footage, interview current students and staff, and document placement wins and day-to-day operations as they happen.
• Edit short-form video end to end using CapCut or a comparable suite, delivering platform-ready cuts with captions, music and pacing suited to each channel.
• Run experiments with formats, hooks and posting schedules, then read the analytics and adjust strategy based on what the numbers actually show.
• Monitor and respond to comments, direct messages and public enquiries, resolving service complaints with discretion and escalating where needed.
• Qualify inbound interest and hand prospective students and international job candidates to the admissions team, keeping a clean record of where each lead came from and what happened to it.
• Draft formal announcements, newsletters, website copy and partner updates, and collaborate with the Managing Director on correspondence to overseas employers and institutional partners.
• Compile a monthly performance report covering audience reach, engagement, and how many enquiries converted into genuine leads.

Requirements & Qualifications

• A degree in Mass Media, Communication, Journalism, Fine Art or a closely related field.
• Demonstrated audience growth — for example, having personally built and managed an Instagram or TikTok account past the 25,000-follower mark.
• Confident short-form video production skills, including shooting, lighting basics and editing in CapCut or similar software.
• Photography ability sufficient to produce clean, publishable stills from field visits.
• Strong written English, with the range to move between a punchy social caption and a formal letter to an overseas partner.
• Sound judgement around confidential candidate data, complaints and anything that touches the organisation's public reputation.
• Advantageous: German language proficiency; prior experience in education, recruitment or migration services; hands-on use of Meta Ads and paid social campaigns.

What We Offer / Why Join

• A competitive salary, set according to your level of experience.
• Support toward relevant language training.
• A Nairobi-based, on-site role with occasional travel to branch offices — real fieldwork rather than desk-bound content creation.
• Direct working relationship with the Managing Director and genuine ownership of how the organisation presents itself online and abroad.

To be considered, send an updated CV through the Gap Recruitment Services career portal no later than Tuesday, 29th September 2026. Placement is free of charge, and any questions can be directed to +254 784 155 512.