Sales Representative

Job Title: Sales Representative

Industry Sector: FMCG / Beverage Distribution

Remuneration: Kshs. 50,000 – 80,000 + Commission

Employment Nature: Full-time (6 days per week)

Location: Coastal Region (South & North Coast)

Role Purpose

As the primary driver of growth for a leading wines and spirits distributor, your mission is to dominate the coastal beverage market. You will move beyond traditional selling to become a strategic partner for hotels, restaurants, and retail outlets. Your objective is to identify untapped opportunities, negotiate high-value contracts, and elevate brand visibility through experiential promotions and tastings. This position demands a hunter mentality, capable of managing complex territories and building long-term loyalty in a highly competitive hospitality landscape.

Key Performance Areas

Territory Development & Acquisition

• Design and implement aggressive sales strategies to capture market share along the South and North Coast.

• Prospect, pitch, and onboard diverse accounts, including high-end hotels, bars, and wholesale shops.

• Conduct professional product presentations and organized tastings to stimulate consumer demand.

• Monitor competitor movements and pricing shifts to provide real-time market intelligence to leadership.

Account Management & Merchandising

• Cultivate existing client relationships through regular visits, ensuring Wine and More remains the preferred supplier.

• Coordinate with logistics teams to guarantee seamless delivery schedules and optimal stock availability.

• Oversee on-site merchandising, ensuring promotional displays and stock placements maximize brand impact.

• Negotiate pricing structures and contractual terms that balance volume growth with profitability.

Reporting & Operational Excellence

• Consistently meet and surpass monthly KPIs and territory revenue benchmarks.

• Prepare accurate sales forecasts and detailed territory plans to guide future expansion.

• Ensure all operations comply with national licensing and responsible-supply regulations.

• Support the training of junior brand ambassadors to maintain service consistency across the region.

The Profile

The Essentials

• Experience: Minimum of 3+ years in proactive sales, ideally within the beverage, FMCG, or hospitality sectors.

• Track Record: Proven ability to manage a sales territory and consistently exceed aggressive targets.

• Linguistic Skills: Fluency in both English and Swahili to navigate the diverse coastal market.

• Driver’s License: Possession of a valid license and a willingness for frequent regional travel.

Competitive Edge

• Market Knowledge: Deep familiarity with the unique commercial dynamics of the South and North Coast.

• Tech Literacy: Proficiency in CRM tools and MS Office for streamlined reporting and forecasting.

• Negotiation Skills: A master of the "close," with a talent for navigating complex B2B contracts.

• Mentorship: Prior experience supervising or guiding junior sales personnel is a distinct advantage.

Why Join Us?

• Lucrative Upside: A competitive base salary bolstered by performance-linked commissions.

• Market Leadership: Represent a premier distributor with a high-demand product portfolio.

• Immediate Impact: A role offering high autonomy and the chance to shape the company's coastal footprint.

Interested candidates are invited to share their profiles for the "Sales Representative – Coastal Region" role. Detail your success in territory management and beverage sales in your application. Apply today.