Sales & Marketing Executive

Job Title: Sales & Marketing Executive
Nature of Job: Full‑time
Industry: FMCG (Fast‑Moving Consumer Goods)
Salary: Kshs. 15,000–20,000 plus commissions & transport allowance
Job Location: Kisumu, Kenya

Job Role

We are seeking a Sales & Marketing Executive to join our FMCG team in Kisumu. The role involves driving sales, expanding market coverage in Nyanza and Western Kenya, building strong client relationships, and actively promoting our products in the field. This position is ideal for a results‑oriented, self‑driven professional with proven sales experience in the FMCG sector.

Duties and Responsibilities

Sales Execution & Revenue Growth

• Actively sell and distribute company products to retailers, wholesalers, and distributors.

• Meet and exceed assigned sales targets on a weekly and monthly basis.

• Identify new sales channels and penetrate untapped markets.

• Monitor competitor activities and adjust strategies accordingly.

Market Expansion & Business Development

• Develop and execute territory plans to grow market coverage.

• Identify and onboard new clients, distributors, and retail outlets.

• Expand product visibility and availability across Nyanza and Western Kenya.

• Build strategic partnerships to enhance distribution networks.

Customer Relationship Management

• Establish, maintain, and grow strong relationships with clients.

• Provide excellent customer service and handle inquiries or complaints professionally.

• Conduct regular client visits to ensure satisfaction and retention.

• Gather feedback to improve products and services.

Marketing & Brand Promotion

• Support implementation of marketing campaigns and promotions.

• Conduct product demonstrations and in‑market activations.

• Ensure proper product merchandising and visibility at retail outlets.

• Represent the company at trade events, exhibitions, and activations.

Reporting & Administration

• Prepare daily, weekly, and monthly sales reports.

• Track sales performance and provide insights to management.

• Maintain accurate records of customer interactions and transactions.

• Manage assigned territory efficiently, including route planning.

Requirements and Qualifications

• Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.

• Minimum of 2 years’ experience in sales within the FMCG industry.

• Proven ability to meet or exceed sales targets.

• Experience working in the Nyanza / Western region is highly desirable.

• Strong negotiation and closing skills.

• Excellent communication and interpersonal abilities.

• High level of self‑motivation and initiative.

Benefits and Allowances

• Monthly base pay of Kshs. 15,000–20,000.

• Commission based on performance and target achievement.

• Transport allowance to support field operations in Kisumu and surrounding areas.

• Opportunity to grow in a fast‑paced FMCG environment with strong learning and career progression.

Interested candidates who meet the 2-year FMCG experience requirement should submit their CV for the "Sales & Marketing Executive" position. Please highlight your specific experience within the Nyanza/Western region in your application.