Sales Manager- Beauty/Cosmetics

Position Title: Sales Manager- Beauty/Cosmetics

Direct Line Reporting: Commercial Director

Industry Sector: Beauty/Cosmetics

Gross Salary Structure: Kshs. 60,000 - 100,000

Location: Nairobi

Role Overview

We are seeking a visionary, commercially astute Sales Manager to orchestrate our sales architecture and elevate our market presence within the beauty and cosmetics sector. Your primary objective is to drive aggressive revenue growth by engineering scalable sales strategies, expanding high-yield distribution pipelines, and fostering a high-performance commercial culture. This position bridges high-level brand positioning with robust partner management; you will guide our commercial operations from nationwide channel negotiations and digital marketing campaigns through to team performance reviews and sales forecasting. The role demands an experienced, results-anchored leader who understands the mechanics of the FMCG cosmetics landscape and can seamlessly transform market opportunities into sustainable profitability.

Areas of Accountability

Commercial Strategy & Distribution Expansion

• Formulate and execute sophisticated sales frameworks aimed at capturing maximum market share and achieving long-term revenue targets.

• Identify, evaluate, and establish high-yield partnerships, wholesale distributor networks, and retail expansion channels.

• Analyze shifting consumer behaviors, emerging industry trends, and competitor movements to protect and grow our market footprint.

• Oversee key account management frameworks, designing tailored retention strategies for major retail chains, beauty hubs, and corporate merchants.

Team Leadership & Performance Management

• Lead, mentor, and inspire the field sales team to consistently meet and exceed their individual and collective volume quotas.

• Establish clear key performance indicators (KPIs), deliver continuous field coaching, and execute structured monthly performance assessments.

• Foster a competitive, customer-centric, and high-performance workplace culture driven by commercial excellence.

• Identify skills gaps within the team and orchestrate professional development and product training workshops.

Brand Acceleration & Digital Integration

• Collaborate with internal marketing divisions to design and deploy high-impact product launches, seasonal promotions, and brand activations.

• Champion uniform brand positioning and messaging across all retail counters, wholesale points, and corporate accounts.

• Leverage modern digital marketing tools, e-commerce networks, and social commerce platforms to amplify consumer engagement and accelerate direct sales.

Channel Compliance, Forecasting & Analytics

• Build, insulate, and manage strong commercial relationships with key distributors, independent salon owners, and corporate buyers.

• Negotiate profitable distributor agreements, pricing structures, and credit terms aligned with corporate risk parameters.

• Prepare data-driven sales forecasts, annual department budgets, and thorough performance scorecards for executive review.

• Monitor operational metrics, evaluate distribution bottlenecks, and implement decisive corrective actions where necessary.

Skills & Experience Required

Minimum Entry Criteria

• Academic Foundation: Bachelor’s degree in Marketing, Business Administration, or a complementary commercial discipline from a recognized university.

• Professional Longevity: Minimum of 8 years of progressive experience in sales and marketing, with an explicit preference for leaders coming from the beauty, cosmetics, or fast-moving consumer goods (FMCG) sectors.

• Leadership Track Record: Proven history of directly managing field sales teams, complex distributor networks, and premium retail channels.

• Modern Marketing Fluency: Practical understanding of digital marketing trends, e-commerce operations, and social media advertising ecosystems.

Management Competencies

• Strategic Acumen: Excellent business development, structural planning, and boardroom negotiation abilities.

• Analytical Reasoning: Highly skilled at analyzing complex sales metrics, financial datasets, and market trends to build actionable commercial blueprints.

• Interpersonal Mastery: Exceptional communication and relationship-building skills, with the ability to influence corporate buyers and motivate internal teams.

What We Offer

• Lucrative Scale: Command a competitive baseline salary supplemented by performance-linked management incentives.

• Strategic Influence: Take absolute ownership of a market-leading beauty portfolio with the creative freedom to deploy high-impact sales models.

• Career Evolution: Expand your executive network by collaborating directly with senior business directors and tier-one retail tycoons.

Send your CV for the Sales Manager- Beauty/Cosmetics position, making sure to include the exact job title in the subject line of your email. Apply today and help bring energy and growth to our sales operations.