Performance Marketing and Media Specialist

Role Overview

This position focuses on ensuring every media euro delivers measurable outcomes by planning, executing, and refining campaigns across digital and offline channels. Day to day, you will translate client marketing goals into actionable media strategies, monitor real-time performance data, and make rapid adjustments to improve reach, engagement, and conversion rates. Your work directly shapes how the agency maximises return on media investment and strengthens long-term client partnerships.

Key Responsibilities

• Design integrated media plans that align with client objectives, using audience research and channel analysis to recommend the right mix of paid search, social, display, programmatic, and traditional outlets.
• Launch and manage campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, coordinating with creative, content, and development teams to ensure on-time, on-budget delivery.
• Continuously track campaign performance against KPIs, running A/B tests, adjusting bids, and refining targeting to boost efficiency and ROI.
• Build and maintain performance dashboards in tools like Looker Studio, Power BI, or Google Analytics, translating raw data into clear insights and actionable recommendations for clients and internal stakeholders.
• Analyse customer behaviour, competitor activity, and market trends to uncover new opportunities for audience segmentation, creative optimisation, and channel expansion.
• Prepare regular client reports and lead review meetings, communicating campaign outcomes and proposing strategic adjustments that drive continuous improvement.
• Manage media budgets by monitoring spend across channels, evaluating cost-per-acquisition and return on ad spend, and reallocating funds to top-performing tactics.
• Collaborate with Client Service, Creative, Content, Production, and external media partners to ensure seamless campaign execution and consistent quality across all touchpoints.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, Communications, Data Science, Computer Science, Mathematics, or a closely related field.
• Professional certifications in Google Ads, Meta Blueprint, Google Analytics, digital marketing, or media buying are a strong plus.
• 3–5 years of hands-on experience in performance marketing, media buying, digital marketing, or campaign management, preferably within a marketing agency or advertising firm.
• Proven track record of managing paid media campaigns on at least three major advertising platforms (e.g., Google Ads, Meta, LinkedIn, programmatic DSPs).
• Experience building campaign performance reports and dashboards, and using data to inform optimisation recommendations.
• Solid understanding of media planning, media buying, and optimisation across both digital and traditional channels.
• Proficiency with analytics and business intelligence tools such as Google Analytics, Looker Studio, Power BI, or Zoho Analytics.
• Strong analytical mindset with the ability to interpret complex data sets, identify trends, and generate actionable insights.
• Knowledge of audience segmentation, targeting strategies, customer journey analysis, and attribution models.
• Excellent project management and organisational skills, capable of juggling multiple campaigns and deadlines simultaneously.
• Strong verbal and written communication skills for presenting data-driven recommendations to clients and cross-functional teams.
• Commercial awareness, with a focus on aligning campaign performance to client business outcomes.
• High attention to detail, accountability, and a continuous improvement approach to work.