Modern Trade Merchandiser

Role Overview

This position puts you in charge of how Steam Energy Drink shows up on shelves in modern trade stores across the assigned regions. Your daily work centres on making sure the product is visible, correctly priced, well-stocked, and supported by the right in-store promotions, so shoppers can easily find and choose it. By keeping retail execution sharp and consistent, you directly support the brand’s market presence and help the company hit its growth targets through stronger partnerships with store managers and category teams.

Key Responsibilities

• Visit a set number of modern trade outlets each day to check and correct product display standards, ensuring shelves remain clean, organised, and fully stocked.
• Protect and improve shelf share so Steam Energy Drink holds a position that reflects its market performance in every assigned store.
• Monitor stock levels of every SKU and coordinate with store teams to prevent out-of-stocks and avoid lost sales opportunities.
• Set up and manage in-store promotions, tastings, and special offers, making sure they run on time and follow brand guidelines.
• Apply planograms exactly as designed, adjusting displays to maximise visibility and shopper appeal without breaking compliance rules.
• Track adherence to recommended retail prices across outlets and flag any deviations to the relevant internal or retail stakeholder.
• Identify new modern trade accounts or additional shelf space within existing outlets to expand product reach and distribution.
• Work with marketing and field sales teams to deploy point-of-sale materials effectively, ensuring all communication in-store is current, accurate, and visually strong.

Requirements & Qualifications

• A bachelor’s degree or diploma in marketing, business administration, or a related commercial field.
• At least 1–2 years of experience in merchandising, retail sales, or the beverage sector, with a clear understanding of modern trade dynamics.
• Strong verbal and written communication skills in both English and Swahili, enough to negotiate and build rapport with store managers and customers.
• Working knowledge of Microsoft Office tools, especially Word, Excel, and PowerPoint, for reporting, planning, and presentations.
• Proven ability to work independently, prioritise routes and tasks, and manage time effectively across multiple locations in a single day.
• Solid interpersonal skills, with the confidence to influence retail partners, resolve display issues, and maintain long-term working relationships.
• Comfort with field-based work, including frequent travel between outlets within the assigned regions.

What We Offer / Why Join

You will receive a competitive salary with performance-based incentives that reward strong execution and measurable sales outcomes. This is an opportunity to grow professionally within a leading energy beverage company in an expanding market, while developing hands-on expertise in merchandising, retail sales execution, and category management. You will work across diverse retail environments, build valuable relationships with retailers, and see the direct impact of your efforts on product visibility and business growth in a supportive, dynamic team culture.