Marketing Lead

Job Role: Marketing Lead
Industry: Technology / Electronics Distribution (Laptops, Cameras, Printers, IT Accessories)
Location: Westlands, Nairobi
Employment Type: Full‑Time
Net Salary: KShs. 100,000 – 150,000

Job Overview

We are seeking a Marketing Lead to drive the brand presence and marketing strategies for a diversified technology distribution company. This role covers end‑to‑end marketing execution, including brand management, digital campaigns, content creation, multi‑brand promotion, website management, and performance analysis.

The ideal candidate has hands‑on experience in the technology or electronics distribution industry, managing multiple brands and product categories, and is comfortable translating technical products into engaging marketing campaigns. This is a strategic yet execution‑focused role suited for a proactive professional who thrives in a fast‑paced, competitive market.

Key Responsibilities

Branding & Creative Management

• Manage and maintain branding assets across multiple technology brands.

• Ensure brand consistency across digital, retail, and print platforms.

• Develop and maintain brand positioning, messaging, and visual identity.

• Coordinate the creation of marketing visuals, product brochures, and promotional materials.

Digital Platforms & Website Management

• Lead development and optimization of company websites and e‑commerce platforms.

• Ensure websites are user‑friendly, up‑to‑date, and aligned with marketing objectives.

• Oversee SEO, digital visibility, and performance optimization.

• Monitor digital performance and recommend improvements.

Social Media & Content Management

• Manage all social media platforms and digital communication channels.

• Develop and execute content calendars for multiple technology brands.

• Create engaging content, product showcases, and technical promotions.

• Monitor online engagement, respond to queries, and grow brand communities.

Marketing Strategy & Campaign Execution

• Develop marketing strategies aligned with business objectives.

• Plan and execute digital and offline marketing campaigns for IT products and accessories.

• Collaborate with sales teams to support product launches, promotions, and trade events.

• Ensure campaigns are delivered on time, within scope, and within budget.

Analytics & Performance Reporting

• Track, analyze, and report marketing performance using analytics tools.

• Provide actionable insights to optimize campaigns and maximize ROI.

• Monitor brand visibility and engagement across all marketing channels.

Required Experience & Qualifications

• Minimum of 2–3 years’ marketing experience in technology, electronics, or IT distribution sectors.

• Proven experience managing multiple brands or product lines in the tech/electronics space.

• Hands‑on experience in digital marketing, content creation, and social media for technical products.

• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).

Technical Skills

• Strong understanding of digital marketing, branding, and content strategy for tech products.

• Experience managing websites, e‑commerce, and social media platforms.

• Ability to create creative and technically accurate marketing materials.

• Proficiency in analytics, reporting, and campaign tracking tools.

• Strong organizational, project management, and coordination skills.

Core Competencies

• Creative thinker with attention to detail and accuracy.

• Data‑driven and results‑oriented.

• Excellent communication and stakeholder management skills.

• Ability to work independently with minimal supervision.

• Strong multitasking, prioritization, and problem‑solving skills.

• Comfortable operating in a fast‑paced technology distribution environment.

Application Deadline: 5th April 2026
For inquiries: +254 784 155 512

Note: GAP recruitment does not charge candidates at any stage. Only shortlisted candidates will be contacted.