Marketing Assistant – FMCG

Role Overview

This role is central to turning marketing strategies into real, visible experiences for customers. On a day-to-day basis, you will plan and coordinate brand activations, manage event logistics, support digital campaigns, and track results — making sure every activity runs smoothly and aligns with the brand's goals. Your work directly influences brand visibility and customer engagement, helping the business stay top-of-mind in a competitive market.

Key Responsibilities

• Coordinate end-to-end logistics for brand activations, including venue preparations, supplier communication, and on-site setup.
• Manage brand ambassadors and field teams during events to ensure consistent messaging and professional delivery.
• Prepare regular performance reports using Excel, covering activity outcomes, engagement levels, and budget tracking.
• Maintain and organise marketing collateral inventory, coordinating with printers and vendors for timely replenishment.
• Support digital campaigns by scheduling content on social media platforms and monitoring audience interaction.
• Collect and compile customer feedback from activations, presenting clear insights to inform future marketing decisions.
• Keep customer and partner records updated, supporting follow-up communication and relationship building.

Requirements & Qualifications

• A degree or diploma in Marketing, Communications, Business Administration, or a related field.
• 2–4 years of practical experience in marketing coordination, brand activations, or customer-facing roles.
• Strong proficiency in Microsoft Office Suite, particularly Excel for data handling and reporting, Word for documentation, and PowerPoint for presentations.
• Working knowledge of social media platforms and digital marketing tools is an added advantage.
• Excellent organisational, communication, and time-management skills, with the ability to juggle multiple activities at once.

What We Offer / Why Join

This role offers a monthly salary in the range of KES 60,000–70,000, providing an opportunity to grow your marketing career through hands-on experience in brand activations and customer engagement.