Role Overview
Create and manage digital content for a portfolio of client brands, helping turn marketing plans into consistent, engaging activity across social platforms, blogs, and search. The role also helps clients listen and respond to their audiences, using community feedback and performance data to shape what happens next.
Key Responsibilities
- Develop social, blog, and search-optimised content suited to each client’s brand, audience, and channel.
- Contribute to digital strategy planning and help deliver agreed campaigns and activities.
- Coordinate influencer and brand-advocate activity in line with campaign plans.
- Schedule posts and manage day-to-day community interactions, including comments, direct messages, and online reviews.
- Build brand activity across YouTube, X, Facebook, and other relevant digital channels.
- Support customer care by monitoring feedback across social media and other online channels and helping ensure responses are handled appropriately.
- Use social media measurement tools to prepare performance reports, interpret results, and suggest practical improvements.
- Assist with consumer research and audience insight gathering, attend events to capture content, and continue developing photography, videography, and editing skills.
- Keep up with changes in content formats, copywriting practices, and digital trends.
Requirements & Qualifications
- Undergraduate degree in Marketing or a related discipline.
- At least two to three years of progressively responsible experience in a fast-paced work environment, including a minimum of one year in a marketing agency.
- Ability to create and adapt copy for social media, blogs, and SEO.
- Working familiarity with social media community management, publishing, and measurement tools.
- Interest in consumer research and using audience response to inform content and campaign decisions.
- Experience or willingness to develop practical skills in event content capture, photography, videography, and editing.
- A CIM qualification or digital marketing certification is an advantage.
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