Senior Copywriter

Role Overview

The Senior Copywriter shapes campaign ideas into clear, distinctive content for multiple client brands, from early concept development through publication and performance review. Alongside writing and editing, this role guides a team of copywriters and community managers, helping ensure that every deliverable reflects the client’s voice, serves campaign goals, and meets agreed deadlines.

Key Responsibilities

• Develop content approaches for client campaigns and projects, translating objectives and briefs into creative direction.
• Lead ideation sessions and contribute original concepts to campaign work and new business pitches.
• Write and refine copy for digital channels, adapting tone, format, and message to the platform and audience.
• Guide copywriters, community managers, and junior creatives through day-to-day work, feedback, and regular performance conversations.
• Review team output for accuracy, craft, brand alignment, and consistency across client communications.
• Work with strategy, creative leadership, client-facing colleagues, and other internal partners to develop and deliver campaigns.
• Coordinate responses to briefs and track deliverables to support timely, accurate completion.
• Review content and social performance data, prepare reports, and recommend changes to improve results.
• Identify opportunities to strengthen team skills, working processes, and creative quality; encourage learning and collaboration.
• Keep abreast of developments in copywriting, digital platforms, content formats, and industry practice.

Requirements & Qualifications

• Relevant experience in copywriting, content creation, or communications, supported by a portfolio or writing samples.
• A diploma or bachelor’s degree in communications, marketing, journalism, or a related discipline.
• Strong writing and editing skills, with the ability to adapt copy to different brands, audiences, campaign goals, and digital platforms.
• Experience developing campaign content and maintaining a consistent brand voice across multiple communications.
• Ability to lead creative discussions, review others’ work, and provide useful, constructive guidance to a team.
• Comfort interpreting content or social media analytics and using findings to inform recommendations.
• Effective collaboration, organisation, and follow-through when managing briefs, feedback, and deadlines.