Copywriter

Role Overview

This Copywriter develops and coordinates digital content that helps client brands connect with audiences across social media, websites, blogs, and video. The role combines writing and community management with calendar planning, performance analysis, and support for PR, influencer activity, and campaign production.

Key Responsibilities

• Contribute to digital strategies shaped around client and business objectives, audience needs, and platform behaviour.
• Write and adapt copy for social posts, websites, blogs, SEO content, videos, campaigns, and other digital formats.
• Manage client brand communities and maintain their presence on platforms such as YouTube, X, Instagram, TikTok, and Facebook.
• Build content calendars, coordinate scheduled publishing, and help keep output consistent across channels.
• Support online PR and brand advocacy, including journalist engagement and influencer strategy development.
• Review analytics and social measurement data, prepare performance reports, and recommend content improvements.
• Assist with mood boards, creative concepts, photo and video shoots, and event coverage.
• Develop practical skills in videography, photography, and editing to support the team’s content work.

Requirements & Qualifications

• At least two years of experience in an agency, marketing, or advertising environment.
• A degree from an accredited institution; a business-related subject is preferred.
• Professional certifications are an advantage.
• Ability to create clear, audience-focused copy for different digital channels and formats.
• Familiarity with social platforms, content scheduling, online communities, and digital performance measurement.
• Interest in developing visual content skills, including photography, videography, and editing.