Head of E-Commerce

Role Overview

The Head of E-Commerce will direct the online business, setting priorities for digital sales and leading growth across the company’s e-commerce channels. The role combines commercial planning with hands-on oversight of marketplaces, pricing, product presentation and performance, helping the business grow revenue while protecting profitability.

Key Responsibilities

• Develop and execute the e-commerce strategy, translating business goals into plans for online growth.
• Manage sales channels including Amazon, Noon and other relevant marketplaces, tracking performance and identifying opportunities to improve results.
• Oversee pricing, promotions, product selection, stock availability and online merchandising.
• Use sales and conversion data to identify barriers to purchase and recommend improvements.
• Track e-commerce KPIs, budgets, margins and P&L, taking action to support revenue and profitability targets.
• Identify potential new channels and commercial opportunities for expanding online sales.
• Lead the e-commerce team and coordinate with sales, marketing, supply chain and operations colleagues.

Requirements & Qualifications

• Strong experience in e-commerce leadership, including responsibility for marketplace management.
• A demonstrated record of increasing online revenue and improving profitability.
• Experience overseeing digital sales platforms, team performance and business results.
• Sound knowledge of e-commerce strategy, marketplace operations and online sales optimisation.
• Ability to monitor KPIs, manage budgets and assess commercial performance through P&L reporting.
• Strong analytical, strategic and commercial judgement, with the ability to work effectively across functions.