Key Responsibilities
- Student Recruitment & Lead Generation
- Identify and engage prospective students within schools, colleges, and communities
- Conduct outreach initiatives such as school visits, education fairs, and community engagements
- Develop and maintain a strong pipeline of qualified leads
- Follow up on inquiries through calls, messages, and face-to-face interactions
- Sales Conversion & Enrollment Support
- Provide accurate information on available programs, career pathways, and admission requirements
- Guide prospective students through the application and enrollment process
- Address inquiries and objections professionally and effectively
- Achieve assigned enrollment targets within defined timelines
- Partnership Development
- Build and maintain relationships with school administrators, career teachers, and community stakeholders
- Establish referral partnerships with healthcare institutions and relevant organizations
- Identify and develop new collaboration opportunities to support recruitment efforts
- Marketing & Brand Promotion
- Represent the organization at exhibitions, career days, and community events
- Distribute promotional materials and actively market available programs
- Organize local awareness campaigns and information sessions
- Territory Management
- Effectively manage and grow assigned geographic territories
- Plan and execute weekly schedules for field visits and outreach activities
- Monitor competitor activity and provide market intelligence
- Reporting & Administration
- Prepare and submit daily and weekly activity reports
- Maintain accurate records of leads, applications, and enrollments
- Update CRM systems consistently with relevant data
Key Performance Indicators (KPIs)
- Number of leads generated
- Applications processed
- Enrollment conversion rate
- Revenue generated from enrollments
- Number of partnerships established
- Activity targets (visits, calls, events conducted)
Qualifications & Requirements
- Diploma or Degree in Sales, Marketing, Business, or a related field
- Proven experience in sales, marketing, or student recruitment is an added advantage
- Strong communication and interpersonal skills
- Ability to work independently and meet set targets
- Willingness to travel within assigned regions
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