Direct Sales Representatives

Role Overview

As a Direct Sales Representative (DSR), you will be the frontline growth driver for AA Kenya at the branch level. Reporting to the Branch Team Leader, you will create demand for the company's products and services among potential customers, convert prospects into paying clients, and consistently close sales. This role matters because it directly expands the branch's customer base and revenue through direct engagement and relationship-building.

Key Responsibilities

• Actively promote and sell AA Kenya's products and services to both new and existing customers.
• Identify and generate leads through field prospecting, referrals, and community engagement, then convert those prospects into customers.
• Consistently meet or exceed individual sales targets set by the branch.
• Build and maintain strong, long-term relationships with customers to encourage repeat business and referrals.
• Support branch marketing activities, including local promotions, activations, and customer outreach events.
• Conduct product presentations and demonstrations that clearly communicate value to potential buyers.
• Maintain accurate records of sales activities, customer interactions, and pipeline progress for branch reporting.
• Gather and share market intelligence on customer needs, competitor activity, and local market conditions with the Branch Team Leader.

Requirements & Qualifications

• Diploma or degree in a business-related field such as sales, marketing, business administration, or a similar discipline.
• Previous experience in sales and marketing is an added advantage.
• Excellent presentation, negotiation, and communication abilities.
• Self-driven and able to work independently with minimal supervision.
• Comfortable with fieldwork and direct interaction with customers.
• Ability to build rapport and maintain professional customer relationships.
• Results-oriented mindset with a commitment to achieving sales goals.

What We Offer / Why Join

Compensation includes a monthly retainer combined with performance-based commission, giving you a direct financial stake in the sales you generate. You will report to the Branch Team Leader and work within a branch team that supports your sales efforts.