Direct Sales Representatives

Role Overview

As a Direct Sales Representative, you will be the face of AA Kenya in your assigned branch territory, working in the field and at the branch to turn cold prospects into paying customers. Reporting to the Branch Team Leader, you will own the full sales cycle for the association's products and services — from first contact and needs assessment through to closing the sale and keeping the customer engaged afterwards. This role matters because branch revenue growth depends on representatives who can consistently create demand rather than simply wait for walk-in enquiries, and who represent the brand credibly in their local market.

Key Responsibilities

• Actively promote and sell AA Kenya's products and services to individuals and businesses within the branch catchment area.
• Source new leads through field canvassing, referrals, networking, and local outreach, then qualify and convert them into customers.
• Deliver clear, accurate product presentations and explain features, pricing, and terms so customers can make informed decisions.
• Close sales within the assigned mandate and ensure all customer documentation and onboarding steps are completed correctly.
• Meet and exceed agreed monthly sales targets, tracking personal performance against them.
• Build and maintain long-term customer relationships, following up after the sale to encourage renewals, upsells, and referrals.
• Support branch marketing activities such as activations, roadshows, and promotional campaigns aimed at raising local awareness.
• Report market feedback, customer objections, and competitor activity to the Branch Team Leader to inform sales tactics.

Requirements & Qualifications

• Diploma or degree in a business-related field.
• Experience in sales and marketing is an added advantage; candidates with strong sales aptitude and no prior experience in the sector are still encouraged to apply.
• Strong presentation, negotiation, and verbal communication skills, with the confidence to pitch to both individuals and groups.
• Self-driven and disciplined enough to work independently in the field, managing your own prospecting schedule and daily activity without close supervision.
• Results-oriented mindset with the resilience to handle rejection and keep pursuing targets.
• Ability to build rapport quickly and maintain professional relationships with a diverse customer base.

What We Offer / Why Join

• A monthly retainer combined with a performance-based commission structure, so your earnings grow in line with the sales you close.
• A branch-based role with direct reporting into the Branch Team Leader, giving you clear support and a defined territory to work.
• Hands-on exposure to the full sales cycle, from prospecting through to closing and account follow-up.