Marketing Manager

Role Overview

This position owns the organization's marketing agenda from strategy through execution — setting the direction for how products are positioned, promoted, and priced, then making sure the work actually ships on time and on budget. Day to day, that means moving between research and analysis (customer needs, competitor moves, market conditions) and hands-on coordination of campaigns, channels, and the people who deliver them. The role matters because marketing here is treated as a measurable growth function: the person in this seat is expected to tie every activity back to return on investment and to keep the wider business informed on what is working and what is not.

Key Responsibilities

• Build, implement, and continuously refine marketing plans and campaigns for both established and newly launched products.
• Lead and coordinate the marketing, advertising, and promotional team, assigning work, setting priorities, and keeping delivery on schedule.
• Commission and interpret market and customer research to identify requirements for current offerings and to shape the pipeline of future products.
• Track competitor activity, pricing moves, and shifts in market conditions, and translate that intelligence into actionable recommendations.
• Grow and manage marketing platforms and channels, including social media presence and other digital touchpoints.
• Prepare and manage the marketing budget, ensuring all activity is delivered within the agreed spend and reporting on deviations.
• Measure and report on campaign performance, return on investment, and key performance metrics to leadership.
• Develop pricing strategy and build the presentations used to communicate marketing plans and results internally.
• Act as the day-to-day liaison with media partners and advertising agencies, and collaborate closely with the sales function to align messaging with revenue goals.
• Keep current with industry best practices and bring relevant new approaches into the marketing function.

Requirements & Qualifications

• A degree in business, marketing, or a related discipline, or an equivalent professional qualification.
• Demonstrated experience across the full cycle of developing and managing marketing strategies — not just executing individual campaigns.
• Proven track record in customer and market research, including designing studies, interpreting data, and acting on the findings.
• Solid product and industry knowledge, with the ability to speak credibly about the category and competitive landscape.
• Comfort with the software and digital tools relevant to marketing planning, analytics, and reporting.
• Excellent written and verbal communication, including formal presentation skills to senior audiences.
• Strong organizational and planning ability, with the judgment to prioritize competing projects and make sound decisions under pressure.
• Strategic and critical thinking, paired with the data analysis and management skills needed to defend marketing investment.
• Proven team leadership and collaborative skills, plus the persuasiveness to bring stakeholders in sales, product, and leadership along with the strategy.
• Creativity, adaptability, and a problem-solving mindset in the face of changing market conditions.