Digital Marketing Manager

Salary:

• KES250,000

Role Purpose

• Talent Grid Africa on behalf of their client in the retail industry is hiring a Digital Marketing Manager.
• The Digital Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
• This role will ensure the organization communicates the right messaging to attract prospective customers while strengthening engagement and retention of existing customers.
• The role requires a strategic and hands-on leader who can coordinate cross-functional teams, oversee multi-channel campaigns, and continuously optimize marketing performance through data-driven insights.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Create and manage the marketing roadmap, prioritizing initiatives that drive competitive advantage.
• Lead market research to assess trends, customer needs, and product viability.
• Design and execute integrated marketing campaigns across digital and traditional channels.
• Ensure alignment of creative and content with brand strategy and business goals.
• Monitor campaign performance and optimize strategies for maximum impact.
• Define content strategy and oversee the editorial calendar.
• Review and approve marketing content to ensure consistency in tone, messaging, and brand identity.
• Maintain and manage social media platforms, ensuring relevant and engaging content.
• Oversee digital marketing initiatives including SEO, social media, and email marketing.
• Analyze digital performance metrics and implement improvements to enhance engagement and conversions.
• Stay up to date with emerging digital trends and technologies.
• Collaborate with internal teams including sales, product, and customer support to align marketing strategies.
• Build and maintain relationships with media houses, vendors, and advertising agencies.
• Represent the marketing function in cross-functional engagements.
• Develop and manage marketing budgets, ensuring cost-effective allocation of resources.
• Track, analyze, and report on campaign performance and ROI to senior leadership.
• Plan, manage, and execute marketing events and promotional activities.
• Lead, mentor, and manage the marketing and creative teams.
• Monitor team performance, ensuring timely delivery of projects and achievement of KPIs.
• Foster a high-performance culture through coaching and continuous development.

Key Requirements

• Master’s Degree in Marketing or a related field (preferred).
• CIM certification and valid MSK membership.
• Minimum of 7 years’ experience in marketing.
• At least 5 years’ experience in Digital Marketing.
• Experience in retail marketing and graphic design is an added advantage.
• Strong analytical and data interpretation skills
• Budgeting and financial management skills
• Project management and organizational skills
• Creativity and innovation
• Ability to work in a fast-paced, dynamic environment
• Strong collaboration and stakeholder management skills