Digital Marketing Associate

Job Objective

Reporting to the Admissions Officer, the position holder will be responsible for the following:

Duties and responsibilities

• Developing and producing high-quality videos, reels, YouTube Shorts, TikToks, and animated content. 
• Photography and Videography: Capture engaging visual content for events, campaigns, and social media use. 
• Developing fresh, innovative ideas for digital campaigns targeting students and young audiences. 
• Working closely with the Digital Marketing & PR Office to align content with department goals. 
• Regularly interacting with student-led activities, including clubs, societies, sports teams, and campus events. 
• Assisting in planning, scheduling, and managing content across platforms (Instagram, TikTok, YouTube, Facebook, X, etc.). 
• Leading generation from online inquiries. 
• Monitoring engagement, analysing performance metrics, and suggesting improvements for social media strategies. 
• Staying updated with trends and best practices in digital marketing and social media. 
• Any other duty that may be assigned from time to time by the supervisor.  

Qualification and experience

• Bachelors degree in Media studies or a related area from an accredited or recognised institution. 
• At least 2 years of experience in digital marketing including creating digital content (videos, reels, YouTube Shorts, TikToks, etc)  and animated content. 
• Proven experience in videography, and photography is an added advantage. 
• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, etc.) is an added advantage. 
• Strong understanding of social media platforms and digital trends. 
• Excellent communication, organisational, and storytelling skills. 
• Ability to work independently and collaboratively in a fast-paced environment. 
• Passion for student engagement.