Creative Content Creator

Job Title: Creative Content Creator
Nature of Job: Full‑time
Industry: Hospitality
Salary: KShs. 18,000 – 20,000 (net)
Job Location: Kajiado, Kenya

Job Summary

We are seeking a Creative Content Creator to join our dynamic hospitality team in Kajiado. The ideal candidate will be responsible for producing visually compelling content that showcases the resort’s unique experiences and brings its brand to life across digital platforms. This role is perfect for a creative, tech‑savvy professional who loves storytelling through photos, videos, and social media.

Duties and Responsibilities

Content Production & Visual Storytelling

• Capture stunning photos and videos of the resort’s experiences, including ziplining, sky biking, and sky dining, ensuring each piece tells a compelling story.

• Plan and execute creative shoots, considering lighting, angles, and composition to maintain a consistent brand aesthetic.

• Experiment with new formats such as reels, TikToks, and shorts to keep content fresh and shareable.

• Edit raw footage into polished content using tools like CapCut, Adobe Premiere, or Canva, ensuring high‑quality output suitable for social media and marketing campaigns.

Social Media Strategy & Engagement

• Develop and maintain a content calendar for all social media platforms, aligning with seasonal campaigns, events, and promotions.

• Craft captivating captions, stories, and posts that resonate with the audience and encourage engagement.

• Monitor social media analytics to understand which content performs best, and adapt strategies accordingly.

• Respond to comments, messages, and community interactions in a way that reflects the resort’s brand voice and hospitality.

Creative Campaign Development

• Collaborate with marketing and operations teams to conceptualize campaigns that showcase new experiences, offers, or events.

• Brainstorm innovative ways to integrate trends, challenges, or AI‑driven content into campaigns to increase reach and virality.

• Assist in creating marketing collateral, including posters, promotional graphics, and digital ads.

Advertising & Paid Campaign Support

• Support the planning, creation, and execution of paid campaigns on Meta (Facebook & Instagram Ads) and Google Ads, including designing creatives and writing ad copy.

• Monitor campaign performance and provide insights and suggestions to optimize for engagement, conversions, and ROI.

Trend Monitoring & Innovation

• Stay ahead of social media and content trends, viral formats, and AI tools that can enhance creative output.

• Regularly experiment with emerging tools and formats to keep the resort’s content innovative and engaging.

• Share insights with the team and implement learnings to improve the overall content strategy.

Collaboration & Brand Alignment

• Work closely with guest experience and operations teams to ensure content accurately represents the resort’s offerings.

• Maintain brand consistency across all visual and written content.

• Contribute ideas to cross‑functional campaigns and assist other teams when content needs arise.

Key Requirements, Skills, and Qualifications

• Proven experience in content creation, videography, photography, or social media management.

• Strong storytelling skills with a creative eye for visuals and aesthetics.

• Proficiency in content creation tools such as CapCut, Canva, Adobe Suite (Premiere/Photoshop).

• Basic graphic design skills and an understanding of layout, color, and branding.

• Experience running or supporting Meta Ads and Google Ads campaigns is a plus.

• Familiarity with AI tools and emerging digital trends to optimize content strategy.

• Highly creative, proactive, and able to thrive in a fast‑paced, dynamic environment.

• Excellent organizational, communication, and teamwork skills.

Perks and Benefits

• Competitive net salary of Kshs. 18,000 – 20,000.

• Opportunity to work in a resort‑style environment with fun, adventure‑based experiences to feature in your content.

• Exposure to cutting‑edge digital tools and AI‑driven content techniques.

• Room to grow creatively with freedom to experiment and lead campaigns.

• In‑house training and collaboration with marketing, guest experience, and operations teams.