Role Overview
As a Van Sales Representative, you will spend your days on the road visiting retail outlets in your assigned territory, closing direct sales, restocking shelves, and ensuring our products are visible and available. You act as the frontline link between the company and its customers, tackling daily challenges like outlet complaints, stock shortages, and underperforming routes while coaching field staff to hit their numbers. Your work directly drives revenue growth and strengthens our brand presence across general trade.
Key Responsibilities
- Own and exceed monthly targets for sales volume, distribution coverage, and in-store activation campaigns
- Conduct regular field visits to audit route performance, coach sales agents on the ground, and resolve on-site issues
- Prepare and submit accurate daily, weekly, and monthly reports covering sales data, stock levels, and competitor activity
- Act as the first point of contact for customer and outlet escalations, addressing pricing disputes, delivery delays, or product complaints
- Coordinate with warehousing and logistics teams to ensure timely stock replenishment and efficient route planning
- Enforce company trade policies, pricing guidelines, and merchandising standards at every outlet visited
- Identify new sales opportunities within the territory and onboard new retail points to expand distribution
Requirements & Qualifications
- Diploma or degree in Business, Sales, Marketing, or a related field
- Minimum two years of hands-on experience in field sales or supervising a mobile sales team
- Previous work in FMCG or general trade is a strong plus
- Clear, persuasive communication skills and the ability to build rapport with retailers and team members
- Analytical mindset with practical problem-solving skills for route and stock challenges
- Comfortable working under pressure and meeting aggressive monthly targets
- Basic proficiency in Excel, reporting dashboards, and mobile sales apps for data entry and analysis
- Willingness to travel extensively within the assigned region, often spending full days on the road
- Solid understanding of local market dynamics, including key trade channels, competitor brands, and purchasing patterns
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Contact Information
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