Trade Marketing Manager

Role Overview

This role is all about driving customer acquisition and sales through direct, on-the-ground marketing efforts. Day to day, you’ll plan and execute field activations, manage a team of Brand Ambassadors, and build partnerships that put the business in front of serious automotive buyers and sellers. Your work directly shapes how many quality leads turn into completed car transactions, making you a critical link between field activity and revenue.

Key Responsibilities

• Own the full field-to-sale customer journey, from first contact at an activation to a final sale or purchase, while hitting monthly targets for both quality leads and cars transacted.
• Plan, execute, and continuously refine targeted on-ground campaigns such as roadshows and events, selecting locations based on customer quality rather than sheer attendance numbers, and reallocating resources away from underperforming activities.
• Recruit, train, deploy, and manage the Brand Ambassador team, including setting performance targets, designing incentive structures, and iterating based on actual results.
• Build and manage strategic partnerships with car yards, corporate fleets, SACCOs, financing partners, and fleet operators to create consistent, high-quality customer flow.
• Take full ownership of the field marketing budget, tracking cost per customer and cost per sale, and ensuring those metrics are competitive against other marketing channels.
• Produce weekly and monthly performance reports against targets, using data to shift spend and effort toward the highest-performing activities.
• Collaborate closely with the sales team to ensure every customer generated in the field receives proper follow-up, and coordinate with the wider marketing team on joint campaigns.

Requirements & Qualifications

• 4–6 years of experience in trade marketing, field marketing, or sales-driven marketing, with at least 2 years managing field teams, agents, or Brand Ambassadors.
• Demonstrated track record of consistently hitting sales or customer acquisition targets, and comfort being measured solely on those outcomes.
• Strong numerical skills: ability to calculate customer acquisition costs, identify what is working versus what is not, and act on those insights.
• Experience designing and managing incentive or commission structures for field-based teams.
• Hands-on operator who is equally comfortable at activations, markets, and car yards as at a desk.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Experience in automotive, financial services, FMCG, or other industries where customer conversion takes time and trust is a strong plus.
• Embraces challenge, respects others, takes ownership, and thrives in ambiguous, complex environments with a proactive, solutions-oriented mindset.