Trade Development Representative (TDR) - Kericho CBD

Role Overview

This position is responsible for driving agent adoption and transaction volumes by making regular in-person visits to mobile money outlets and SIM registration points. You will ensure that every partner outlet is fully stocked with float and SIMs, properly branded with merchandising materials, and that agents are trained and compliant on AML and KYC procedures. Your daily field activity directly supports the company’s subscriber growth and revenue targets by keeping the retail channel active, informed, and motivated.

Key Responsibilities

• Recruit and register new SSO (Sub-Sim Operator) and T-Kash agents by targeting high-traffic mobile money outlets and busy retail stores, and maintain an accurate map of your assigned territory.
• Follow a structured weekly beat plan to visit each agent and SSO consistently, ensuring call rate targets are met and relationships remain strong.
• Deliver hands-on training to new and existing agents on how to use transaction tools, process SIM registrations, and manage float effectively.
• Conduct anti-money laundering training sessions and test agents on their understanding, while also training SSOs on proper KYC documentation during SIM registration.
• Monitor agent float levels and enforce the 1.5x stock rule; verify that SSOs carry enough SIM inventory for new activations and re-registrations.
• Install and maintain merchandising materials at every outlet to keep brand visibility high and ensure point-of-purchase displays are always up to standard.
• Track daily sales of float and SIM stock, identify gaps or compliance issues, and report findings to the Area Sales Manager with recommended actions.

Requirements & Qualifications

• Diploma or Bachelor’s degree in Business, Marketing, or a related field.
• At least one year of experience in sales and distribution, ideally within telecoms or FMCG.
• Proven ability to influence and negotiate with retail partners and independent agents.
• Strong networking skills to build and maintain productive partnerships across a territory.
• Customer-focused attitude with analytical thinking to assess performance data and spot improvement areas.
• Willingness to travel frequently within an assigned region; candidates must indicate their preferred location during application.