Trade Development Representative (TDR) - Kericho CBD

Role Overview

This field-based role is accountable for growing SIM sales and mobile money (T-Kash) transaction volumes across designated retail outlets in Kericho CBD. You will act as the bridge between the company and its network of SSOs and agents, ensuring they are fully stocked, well-trained, and set up to maximise daily sales and registrations. Your work directly influences the visibility of the brand at the point of purchase and the overall health of the distribution channel.

Key Responsibilities

• Identify, map, and onboard new SSO and T-Kash agent locations, prioritising high-traffic retail stores and busy mobile money outlets to expand the network.
• Execute planned daily beat routes, conducting regular in-person visits to monitor performance, address operational issues, and maintain productive relationships.
• Deliver hands-on training to agents and SSOs covering transaction processes, SIM registration (SIMREG) procedures, and AML compliance requirements, followed by testing to confirm understanding.
• Enforce the minimum 1.5x float and stock holding rule at every agent outlet, and ensure SSOs carry sufficient SIM inventory for new activations at all times.
• Monitor and improve sales performance at each outlet, identifying low performers and taking corrective action to lift turnover of both SIMs and float.
• Maintain high merchandising standards by supplying and positioning point-of-sale materials, branding, and promotional displays at every visited outlet.
• Provide on-the-spot troubleshooting support for transaction failures, stock shortages, or documentation gaps, escalating unresolved issues to the Area Sales Manager.

Requirements & Qualifications

• Diploma or Bachelor’s Degree in Business, Marketing, or a related field.
• At least 1 year of hands-on experience in sales and distribution, ideally within an FMCG or telecommunications company.
• Strong customer focus and the ability to build trust with independent retailers and agents.
• Proven influencing and negotiation skills to motivate channel partners and drive compliance.
• Networking ability to develop lasting partnerships with store owners and community-based agents.
• Analytical mindset for interpreting sales data, spotting underperformance, and making quick decisions.