Trade Development Representative (TDR)

Company Details

Industry: Consulting
Description: HCS Affiliates Group, is a one-stop human resources and management consultancy organization, headquartered in Nairobi, Kenya.

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Mandera County, Kenya
Closing Date: Undisclosed
Salary: KES Not specified / month
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

Role Overview

This is a field-based commercial role within a major telecommunications provider, reporting to the Area Sales Manager. You will be the primary link between the company and its retail channel, spending most of your time visiting Sub-Service Outlets (SSOs) and T-Kash agent locations to boost SIM activations, float turnover, and overall point-of-sale visibility. By strengthening agent performance and ensuring proper merchandising, you will directly contribute to the company’s market presence and revenue growth in your assigned territory.

Key Responsibilities

  • Identify, map, and recruit new SSOs and mobile money agents, prioritising high-traffic retail stores and existing mobile money outlets to expand the distribution network.
  • Execute daily and weekly call routes using agreed beat plans, maintaining consistent visitation schedules across all assigned SSO and agent outlets.
  • Equip each outlet with the necessary transaction tools, materials, and operational support, while training SSOs and T-Kash agents on system processes and platform usage.
  • Deliver anti-money laundering (AML) training to agents and ensure SSOs fully understand KYC requirements related to SIM registration and activation.
  • Monitor float levels and stock availability, enforcing the 1.5x stock rule for agents and confirming SSOs carry sufficient SIM inventory to support new registrations.
  • Maintain high merchandising standards by supplying and positioning promotional materials, shelf displays, and branding assets at every point of purchase.

Requirements & Qualifications

  • Diploma or Bachelor’s degree in Business, Marketing, or a related discipline.
  • At least one year of relevant experience in sales or distribution, ideally within an FMCG or telecommunications environment.
  • Strong customer focus with the ability to build lasting relationships with retail partners and internal stakeholders.
  • Proven influencing and negotiation skills, particularly when driving agent compliance and performance.
  • Demonstrated networking ability and a collaborative approach to forming business partnerships.
  • Analytical thinking to assess outlet performance, identify gaps, and respond to channel needs effectively.
1730 open positions on Semasocial right now · 4 open positions in Mandera County, Kenya · 107 posted in the last 7 days
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