Senior Manager, Digital Financial Services (CSME)

Job Purpose Statement

• The Senior Manager Digital Financial Services (CSME) will be responsible for ideation to commercialization of Retail Digital financial Service targeting CSME, entailing; Design and deliver working distribution models that supports the digital channels availability, accessibility, and visibility. This include channel development and adoption on the Retail pillars not limited to Lending, trade and cash management solutions
• The role is responsible for driving business growth target across the Retail Digital Solutions propositions through identifying and closing strategic partnerships and coming up with relevant customer acquisition strategies and plans to achieve set Revenue, Volume and Value targets metric -  DAU (Daily Active Users) and ARPU (Average Revenue Per Customer)
• The role holder is responsible to strategically conceive, design and deliver best in class route to market and commercial sales tool kits for all digital innovation and or product enhancements, use customer insights and market deep knowledge to develop customer acquisition programs for all digital product innovations /and enhancements
• This will include collaboration with marketing and sales to deliver the bank’s digital strategic play; acquisition plans, rules of engagement, sales processes, route to market, digital marketing, CVM, toolkits, CX support, training manuals and key performance metrics for new digital products / enhancement and innovations.
• NCBA Go Getters are forward‑thinking, data‑driven problem solvers with a proven track record in fast‑paced digital transformation environments, able to navigate ambiguity, influence stakeholders, and deliver under demanding timelines.

Job Specifications

Academic:

• University Degree (Second Upper or Equivalent) in a Business-related field majoring in Management, Marketing, Economics, Statistics, Finance or Administration.
• Master degree is desired

Desired work experience:

• 6-8 years working experience with a minimum of 3 year’s Relationship/Account Management experience or equivalent.
• Experience in working with large data sets and analytics expertise will be an added advantage
• Experience in digital sales and social media marketing will be an added advantage
• Experience in managing agent relationships will be an added advantage.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Proven track record in formulation and execution of sales strategy that resulted in business growth.