Sales Team Lead (Food & Beverage)

Key Duties & Responsibilities

Territory Sell-Out Execution

• Own and drive sell-out performance across the assigned Food & Beverage category territory.
• Conduct structured daily/weekly outlet visits to monitor stock levels, shelf presence, pricing accuracy, promotional compliance, and FIFO adherence.
• Trigger timely reorders at the outlet level and escalate availability challenges to the Category Manager.
• Ensure all promotional pricing, activations, and POS materials are correctly implemented in-store.

In-Store Execution & Compliance

• Ensure Food & Beverage products are correctly shelved, faced, priced, and fully compliant with planogram standards.
• Enforce strict FIFO (First-In-First-Out) compliance and escalate non-compliance immediately.
• Identify and action deviations from agreed shelf and merchandising standards, submitting weekly compliance reports with photographic evidence.

Trade Marketer Management

• Plan, assign, and supervise Trade Marketers deployment across the territory, including daily routes and outlet coverage schedules.
• Review Trade Marketer daily activity reports and escalate gaps to the Category Manager.
• Ensure that all Trade Marketers are trained and certified on active Food & Beverage SKUs before deployment.
• Conduct pre-activation briefings covering promotional objectives, mechanics, and execution standards.

Customer & Issue Management

• Manage day-to-day outlet-level issues affecting execution, availability, and compliance.
• Escalate all commercial disputes, customer complaints, or systemic challenges to the Category Manager immediately.

Reporting & Performance Monitoring

Prepare and submit the following reports:

• Weekly Sell-Out Performance Report
• Field Execution & Compliance Report
• Trade Marketer Daily Activity & Deployment Report
• Stock-Out & Reorder Monitoring Report
• Promotional Execution & Activation Report
• Outlet Visit Report with photographic evidence

Qualifications & Experience

• Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• 3–5 years experience in FMCG sales, merchandising, or field execution roles, preferably in Food & Beverage categories.
• Experience supervising field teams or Trade Marketers is required.
• Strong exposure to modern trade and general trade retail environments.

Key Skills & Competencies

• Strong field sales execution and retail merchandising capabilities.
• Leadership and supervision skills with the ability to manage field teams.
• Strong understanding of FMCG retail dynamics, especially Food & Beverage categories.
• Excellent organizational and planning skills.
• Strong communication and stakeholder management abilities.
• Ability to enforce discipline, compliance, and execution standards.
• Quick problem-solving and decision-making abilities in dynamic field environments.
• High level of accountability, resilience, and results orientation.