Sales Supervisor(Key Accounts-FMCG)

• The Sales Supervisor will be responsible for driving sales performance through two key areas: managing and collaborating with the distributor to ensure the achievement of sales targets, and independently other assigned customers. This role includes overseeing the distributor’s performance, conducting trade audits, managing merchandisers, and ensuring maximum product visibility. Successful candidate will be results driven, have strong communication skills, and be comfortable in a role that requires both strategic and operational responsibilities.

Key Responsibilities

• Distributor Management
• Work closely with the distributor to achieve sales targets for various product categories
• Monitor distributor performance, ensuring alignment with pricing, promotions and sales strategies.
• Conduct regular trade audits to ensure no stockouts and maintain maximum product visibility in all outlets.
• Collaborate with and train merchandisers to optimize instore product placements, ensuring compliance with merchandising standards and promotion plans.
• Support the distributor in executing sales plans, promotional activities, and ensuring product availability in the market
• Conduct performance reviews with the distributor to identify growth opportunities and areas for improvement
• Prepare regular sales reports, tracking distributor(s) performance against targets and providing insights for improvement.
• Collaborate with the marketing team to develop targeted promotions and sales campaigns.

Requirements

Qualifications & Skills

• Bachelor’s degree in Business, Sales, Marketing or related field
• Minimum of 3 years of experience in sales, with a strong track record of achieving targets
• Proven experience working with distributors.
• Experience in conducting trade audits and working with merchandisers to ensure product visibility and availability
• Strong negotiation, communication and relationship management skills
• Ability to manage multiple tasks and meet deadlines
• Self-driven, with the ability to work independently and as part of a team.
• Proficient in Microsoft Office and Microsoft Excel