Sales Representative (Food & Beverage)

Key Duties & Responsibilities

Sell-In & Account Development

• Drive sell-in performance across assigned customer segments.
• Prospect and pitch new retail accounts with category range proposals, pricing, and product specifications.
• Negotiate and close listing agreements, shelf space allocations, and initial stocking orders.
• Onboard new accounts using structured kits, ensuring accurate pricing, product details, and credit terms.

Existing Account Management

• Conduct regular visits to existing accounts to monitor performance, identify gaps, and propose new SKUs or range extensions.
• Ensure all accounts have approved and documented pricing and credit terms.
• Monitor competitor activity and provide market feedback with recommended responses.

Commercial Compliance & Coordination

• Ensure all commercial agreements are properly documented and submitted to the Sales Administrator.
• Adhere to pricing, credit, and commercial policies.

Customer Relationship & Issue Management

• Build strong customer relationships to support repeat business and account growth.
• Escalate disputes, pricing issues, and customer complaints to the Category Manager.

Reporting & Performance Monitoring

• Submit regular sales activity reports, new account onboarding updates, and competitor activity feedback.
• Track and monitor the performance of your sales pipeline.

Qualifications & Experience

• Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• 2–4 years’ experience in sales, account management, or business development, preferably in FMCG or Food & Beverage.
• Proven ability in new business acquisition and account growth.
• Experience with modern trade and general trade retail channels is an added advantage.

Key Skills & Competencies

• Strong sales, negotiation, and account management skills.
• Excellent communication and relationship-building abilities.
• Commercial awareness in pricing, credit, and trade terms.
• Ability to identify and convert business opportunities.
• Good organizational and planning skills.
• Self-driven with the ability to work independently under targets.
• Strong analytical skills for pipeline and sales tracking.
• High level of integrity, discipline, and accountability.