Sales Relationship Officer

Role Purpose

• To grow a high-quality Avenews loan book through the acquisition of new agri-supply chain clients, onboarding, and relationship management, while driving uptake of Avenews’ premium financing solutions—ASF Express, Agri Supplier Financing (ASF), and Agri Business Financing (ABF). The role combines frontline sales execution with strong relationship management, ensuring clients are acquired, activated, retained, and continuously utilizing financing solutions.

Role Focus

• Acquisition of new Agri-supply chain clients
• Growth of a quality, performing loan portfolio
• Promotion and uptake of premium Agri-financing products
• Customer relationship management and retention
• Dealer/partner ecosystem activation

Key Responsibilities

Customer Acquisition – Agri Supply Chain

• Identify, prospect, and onboard new clients across the Agri-supply chain within key value chains: Inputs, Dairy, Poultry, Livestock, and Horticulture
• Target and engage input suppliers, aggregators, processors, distributors, and traders
• Build and maintain a strong pipeline of qualified agribusiness clients
• Convert prospects into active, financing-ready customers

Relationship Management & Customer Experience

• Build and maintain strong, trust-based client relationships
• Act as the primary point of contact for assigned customers
• Ensure seamless onboarding and financing experience
• Drive customer satisfaction, retention, and repeat usage

Product Sales & Advisory

• Promote ASF Express, Agri Supplier Financing (ASF), and Agri Business Financing (ABF)
• Educate clients on invoice financing and cash flow optimization
• Provide consultative, needs-based selling

Loan Book Growth & Portfolio Quality

• Drive growth of a healthy and high-performing loan portfolio
• Ensure high-quality, complete applications
• Monitor client performance and encourage responsible borrowing
• Support portfolio quality through proactive follow-up

Partnership & Dealer Channel Activation

• Commercialize partnerships and generate business through partner ecosystems
• Build strong partner relationships to drive deal flow

Application Processing & Deal Follow-Through

• Guide clients in preparing documentation (KYC, business records, invoices)
• Ensure applications are complete and compliant
• Follow through application to disbursement
• Escalate bottlenecks and delays

Loan Activation & Repeat Utilization

• Drive activation of approved clients into funded facilities
• Encourage repeat financing and utilization

Pipeline Management & Reporting

• Maintain accurate CRM pipeline
• Track conversions from lead to disbursement
• Provide regular performance reports

Key Performance Indicators (KPIs)

• Number of new agri-supply chain clients acquired
• Loan book growth (value and volume)
• Portfolio quality (repayment performance)
• Applications submitted and approved
• Disbursement volumes (new and repeat)
• Customer activation and repeat utilization rates
• Conversion rates across sales funnel
• Partner-driven business volumes

Qualifications & Experience

• Diploma or Bachelor’s Degree in Business, Finance, Agribusiness, Marketing or related field.
• 1–3 years’ experience in field sales (financial services, agribusiness, FMCG or distribution preferred).

Key Skills & Competencies

• Strong communication, negotiation, and interpersonal skills
• Relationship building and customer focus
• Sales drive and closing ability
• Understanding of business cash flows
• Attention to detail
• CRM and digital tool proficiency