Sales Lead, East Africa
Posted:
Job Title: Regional Sales and Growth Manager - East Africa
About the Role
We are looking for a driven and commercial leader to drive customer acquisition and app adoption across East Africa. You will be responsible for developing and executing regional sales strategies that deliver measurable growth, while leading and developing sales teams and agent networks. This role demands a strong entrepreneurial mindset, deep community engagement, and a data-driven approach to optimise performance and capture new opportunities.
What You'll Be Responsible For
- Driving customer acquisition and app adoption across East Africa.
- Developing and executing regional sales strategies that deliver measurable growth.
- Growing transaction volumes, customer retention, and market share.
- Leading and developing Sales & Operations Assistants and sales agents.
- Managing customer reactivation and retention initiatives.
- Building strong relationships within diaspora and local communities.
- Using sales data and market insights to optimise performance and identify new opportunities.
- Collaborating with Marketing, Operations, Finance, and Compliance teams to drive business success.
Key Skills Required
Commercial Excellence
- Sales leadership and execution
- Customer acquisition and growth strategies
- Business development and market expansion
- Sales forecasting and pipeline management
- Revenue generation and target achievement
- Customer retention and churn management
Leadership & Team Development
- Team leadership and coaching
- Performance management
- Agent network development
- Influencing and stakeholder management
- Change leadership
- Talent development and succession planning
Community & Relationship Management
- Community engagement and activation
- Partnership development
- Relationship building and networking
- Customer-centric thinking
- Negotiation and influencing skills
- Cultural awareness and market sensitivity
Analytical & Strategic Thinking
- Data analysis and reporting
- KPI monitoring and performance optimisation
- Strategic planning
- Problem-solving and decision-making
- Commercial insight generation
- Market and competitor analysis
Digital & Fintech Capabilities
- Mobile app growth strategies
- Digital customer onboarding
- Customer journey optimisation
- Mobile money ecosystems (M-Pesa, MTN MoMo, Airtel Money)
- CRM and customer engagement tools
- WhatsApp Business and community management
Personal Attributes
- Entrepreneurial mindset
- Results-driven and highly accountable
- Resilient and adaptable
- Strong communication and presentation skills
- Innovative and proactive
- Energetic and self-motivated
- Comfortable working in fast-paced, field-based environments
What We're Looking For
You'll bring experience in sales, business development, field operations, or commercial leadership, ideally within fintech, remittances, mobile money, financial services, or a high-growth customer-focused environment. You'll be passionate about building relationships, developing people, and using insights to drive sustainable growth.
CV Job Description Matcher See how well your CV matches this job and get tips to improve your chances AI Tool
This tool helps you see how closely your CV matches a job description. It also gives you simple suggestions on what to improve so you have a better chance of getting shortlisted.
Never pay anyone for job applications, interview tests, or job interviews. A genuine employer will never ask you for payment under any circumstances.