Sales Associate Buyer Facing

Sales Associate – Buyer Facing

About the Role

As a Sales Associate – Buyer Facing at Peach, you will be the primary point of contact for customers throughout their car-buying journey. You will build lasting relationships, understand customer needs, and guide them from initial inquiry to closing the sale. Your success will depend on your ability to communicate clearly, negotiate effectively, and collaborate with internal teams to deliver a seamless customer experience.

Key Responsibilities

Customer Engagement & Sales

• Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.
• Conduct thorough needs assessments with customers to understand their preferences and requirements.
• Present vehicles, highlighting features that align with customer needs.
• Negotiate pricing, financing options, and trade-ins where applicable.
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies.
• Reach out to potential customers through follow-up calls, emails, and WhatsApp to nurture relationships and follow up on inquiries.
• Address customer inquiries and concerns promptly and effectively while escalating where required.
• Schedule and conduct test drives while maintaining a positive experience for all customers.
• Maintain regular communication to update customers on deal cars, offers, and promotions.

Data & Systems Management

• Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.
• Input customer information and sales data into CRM systems accurately and on time.
• Update records to reflect customer interactions, inquiries, and sales progress.
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance.

Internal Collaboration

• Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance.
• Attend regular team meetings to discuss sales strategies and share best practices.
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables.
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements, respectively.
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated.

Industry Knowledge & Professional Development

• Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets.
• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline.
• Build relationships with industry professionals, i.e., sales and buyer professionals.
• Attend automotive bazaars and other events to build networks and learn about the automotive industry.

Must-Have Qualifications

Skills, Knowledge & Expertise

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
• At least 3 years of experience in car sales.
• Experience using CRM systems and sales tools to manage leads and customer interactions.
• Strong customer relationship management skills, including handling inquiries and complaints.
• Proven ability to apply sales techniques such as upselling, cross-selling, and lead conversion.
• Strong negotiation skills with a track record of meeting or exceeding targets.
• Excellent verbal and written communication skills.
• Ability to work collaboratively with cross-functional teams.

Nice-to-Have Qualifications

• Background in retail, telesales, or high-volume customer-facing roles.
• Exposure to multiple sales channels (online, in-person, outbound sales).

Competencies

• Ability to build trust and deliver a seamless customer experience.
• Clear, confident, and persuasive communication.
• Ability to close deals and manage pricing discussions effectively.
• Strong drive to achieve targets and follow through on commitments.

Attitudes & Behaviors

• Embrace and exemplify Peach Cars’ core values of Challenge, Respect, and Ownership.
• Communicates processes, timelines, and expectations clearly to customers.
• Takes ownership of customer interactions and follows through to resolution.
• Handles objections and challenges with a calm, solutions-oriented approach.
• Maintains professionalism in high-pressure or complex situations.
• Demonstrates curiosity and a willingness to continuously learn.
• Proactively follows up and identifies opportunities to drive sales.