Sales And Marketing - Events

Job Role

Sales & Marketing Executive – Events

Purpose of the Role

• Promote events to maximize attendance and revenue.
• Build and maintain client and partner relationships.
• Execute marketing campaigns across digital and offline channels.
• Support brand positioning and event visibility.
• Ensure smooth coordination between sales, marketing, and event teams.

Duties and Responsibilities

Event Promotion & Sales

• Develop and implement event marketing strategies.
• Drive ticket sales and sponsorship acquisition.
• Manage promotional campaigns across social media, email, and print.

Client & Partner Engagement

• Build strong relationships with sponsors, vendors, and clients.
• Negotiate contracts and secure event partnerships.
• Provide timely updates and support to stakeholders.

Market Research & Reporting

• Conduct competitor and audience analysis.
• Track campaign performance and prepare reports.
• Recommend improvements for future events.

Team Collaboration

• Work closely with event planners, designers, and sales teams.
• Support cross-functional coordination for seamless event delivery.

Qualifications

• Minimum Diploma/Degree in Marketing, Business, or related field.
• 2–3 years’ experience in sales, marketing, or event promotion.
• Strong knowledge of digital marketing tools and techniques.
• Experience in client-facing roles preferred.

Competencies

• Sales negotiation & persuasion skills
• Event promotion & campaign management
• Market research & analysis
• Digital marketing proficiency
• Teamwork & collaboration
• Customer relationship management
• Reliability and accountability