Retail Manager

Role Overview

This position owns the commercial front end of a manufacturing business across three selling channels — telesales, counter sales, and retail — and is accountable for turning the annual sales plan into everyday practice. Day to day, that means coaching representatives through lead handling and price negotiations, watching expense lines and team budgets, and scouting the county for retail locations worth opening. The role matters because the company's volume, revenue, market share, and brand standing all depend on how well these teams are led and how consistently their targets are met.

Key Responsibilities

• Lead and coach the telesales, counter sales, and retail teams, setting clear activity and target expectations while keeping agreed expense controls in place.
• Contribute to the yearly sales plan and build out the sales and marketing programmes that support market-share growth, volume, profitability, revenue, and brand objectives.
• Produce product-level forecasts that draw on historical performance, market trends, competitor activity, promotional plans, and the realistic sales effort available from the team.
• Strengthen the team's ability to source and qualify leads, follow up on contacts, win and renew orders, negotiate pricing, and close deals.
• Identify untapped areas within the county for new retail outlets, prepare business plans for those opportunities, and oversee outlets already trading.
• Work alongside the Sales Head on client service standards, value delivery, efficiency and cost control, team sales budgets, and resource allocation.
• Monitor team performance through sales reports, regular communications, and cyclical sales meetings, using CRM and ERP systems to keep records reliable.
• Keep current on the product range, competitor moves, customer feedback, and market research, and uphold the Company's Code of Business Conduct throughout business development and sales activity.

Requirements & Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related subject.
• At least six years of sales experience within the manufacturing industry.
• Proven ability to manage telesales, counter sales, or retail teams and hold them to agreed targets.
• Practical forecasting and analysis skills, including interpreting historical data, market trends, competitive activity, and promotional strategy.
• Working familiarity with CRM and ERP software in a sales environment.
• Strong negotiation, customer-relationship, and reporting abilities, with the confidence to represent the business across the county.

Why Join

• You hold real commercial scope: three selling channels, input into the annual business plan, and a say in where the next retail outlet goes.
• You work closely with the Sales Head on service, value delivery, cost efficiency, and budget decisions rather than operating at arm's length from them.
• Your results show up directly in customer retention, target achievement, and the strength of a motivated retail team you have built.