Regional Fashion Retail Manager

Regional Manager – Fashion Retail (Uganda & Rwanda)

Job Purpose

The Regional Manager is responsible for driving commercial success, operational efficiency, and brand integrity across all stores in Uganda and Rwanda. The role oversees full regional performance, ensuring alignment with our client's operating standards across five core pillars: Revenue & Profit, People, Product, Brand Presentation, and Customer Experience. The Regional Manager also manages external relationships with suppliers, landlords, and partners, supports country-level marketing and customer engagement efforts, and serves as the primary point of contact for our client Fashion Group’s operations in both markets.

Main Accountabilities & Activities

Regional Revenue & Profitability

• Drive achievement of all country-based targets against retail KPIs including conversion, basket size, and MSI.
• Develop and implement sales strategies to achieve revenue targets for the region, and take corrective action to address performance gaps.

Marketing & Partnerships

• Share local market insights and competitor trends; advise HQ on country-specific opportunities and risks.
• Coordinate country-specific marketing campaigns and align them with the overall company marketing strategy.
• Build relationships with key stakeholders, media, community partners, and local influencers.
• Ensure execution of regional marketing campaigns and promotions aligned to brand plans.

Stakeholder Management

• Manage relationships with landlords, local suppliers, logistics providers, and regulators.
• Represent our client in key business forums and negotiations in both markets.

People Management & Leadership

• Lead, coach, and mentor Store Managers to meet sales and customer experience objectives.
• Develop staffing plans and allocate resources to ensure optimal operations across the region.
• Monitor staff performance and provide ongoing feedback, training, and development opportunities.
• Make recommendations for recruitment and performance management for all staff within the region.

Product Performance

• Serve as the key point of contact between regional stores and HQ.
• Monitor product performance and stock levels; coordinate with the merchandising team to optimize assortment balance and stock levels.
• Escalate all product-related issues to relevant HQ teams and follow up for resolution.

Customer Experience Excellence & Visual Merchandising Standards

• Drive the customer experience strategy across all stores, ensuring consistent service delivery.
• Implement and monitor customer feedback systems in line with group standards to identify areas for improvement.
• Ensure stores maintain visual merchandising standards in accordance with brand and company guidelines.

Stock Control & Asset Management

• Oversee stock movement activities and stock management practices across all regional stores.
• Ensure all operating requirements are met.

Regional Operational Efficiency

• Ensure each store operates in accordance with our client's operating standards.
• Ensure compliance with operational policies and procedures.
• Conduct regular store visits to assess operations, merchandising, and staff performance.
• Implement loss prevention strategies to minimize stock losses and shrinkage.

Reporting & Analysis

• Track key metrics; prepare and present monthly performance reports highlighting achievements, challenges, and action plans.
• Analyze sales data and customer feedback to inform strategic decision-making.

Requirements

Education & Experience

• Bachelor’s degree in Fashion, Marketing, Business Management, or a related field.
• 5+ years of leadership experience managing multi-store or multi-country operations within the fashion retail industry.
• Cross-border operational experience required.
• Organized, strategic, and entrepreneurial in approach.
• Demonstrated ability to manage performance across multiple KPIs.
• Strong commercial acumen and operational discipline.
• Excellent communicator and people leader.
• Skilled in stakeholder engagement and market representation.
• Experience in fashion retail, brand execution, and visual merchandising.
• Fluent in English (French or Swahili a plus); willingness to travel frequently.

Technical Skills / Know-How

• Competence in handling retail POS / ERP systems.
• Proficient in MS Office, especially Excel and PowerPoint.

Behavioral Competencies / Personal Characteristics

• Strong leadership and people management skills – able to gain trust, respect, and confidence quickly and effectively.
• Strategic thinking and commercial acumen.
• Analytical and data-driven in decision-making.
• Customer-centric with attention to detail and quality focus.
• Adaptable, resilient, and dependable with a high level of maturity and integrity.

Working Conditions

• Frequent travel between stores within the assigned region (Uganda & Rwanda).
• Weekend and holiday work as required to oversee store operations.