Regional Consumer Insights & Brand Growth Manager – East Africa & West Africa (Foods)-350k
Posted:
Company Details
Name:Sheer Logic
Industry:
Consulting
Website:
http://www.sheerlogic.co.ke/
Description:
Sheer Logic Management Consultants (SLMC) was incorporated in 1997 as a limited liability company whose overall aim is to provide Human Resource consultancy and training services to a diverse set of industries and economic sectors; both private and public. Our Mission Improve the operational effecti…
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Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Category:
Sales & Marketing
Job Description
About the Role
- As the Regional Consumer Insights & Brand Growth Manager, you will serve as a strategic partner to brand teams by translating complex consumer, shopper, and market data into actionable growth opportunities.
- You will lead brand-building analytics, innovation research, media optimization, and insight generation that strengthen brand love and drive long-term business performance.
- You will work across multiple business groups and collaborate closely with Marketing, Customer Development, R&D, Finance, and leadership teams to deliver breakthrough insights and impactful business decisions.
Responsibilities
- Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth
- Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines
- Support innovation and renovation projects from ideation and co-creation to final testing and launch
- Develop compelling customer growth stories for new product innovations
- Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies
- Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies
- Design cost-effective research programs and scale agile research methods and tools
- Partner with cross-functional teams to ensure insight-led decision making across the business
Requirements
- Bachelor’s degree in Business, Economics, Marketing, or a related field
- Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions
- Strong analytical capability with confidence in working with data and numbers
- Excellent storytelling and presentation skills with the ability to influence senior stakeholders
- Strong business acumen and understanding of marketing principles
- Ability to work independently, prioritize effectively, and manage multiple projects
Key Skills
- Consumer & market research
- Brand strategy and brand building
- Innovation and renovation excellence
- Data interpretation and insight generation
- Social listening and search insights
- Marketing effectiveness measurement
- Content optimization and media performance analysis
- Creative problem solving
- Stakeholder management and cross-functional collaboration
Send your updated CV by 6th May 2026. Indicate the job title.
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