Role Overview
This role is the operational glue between product development, data analysis, and revenue growth. You will take full ownership of the quality assurance process for every product release, define and track performance metrics, and manage paid acquisition campaigns end to end. By handling these operational details, you free the CEO and development team to concentrate on high-level strategy and building the product.
You will work across a lean, fast-moving environment where your ability to document requirements, spot issues before they escalate, and optimise marketing spend directly impacts subscriber growth and retention. The work is hands-on, crosses several disciplines, and requires someone who can move between QA checklists, funnel data, and ad campaign dashboards without losing momentum.
Key Responsibilities
- Act as the primary quality gate for all product releases: create structured test cases, execute checks, log bugs, and track them through to resolution.
- Translate CEO priorities into clear product requirement documents and actionable tickets that developers can execute without ambiguity.
- Build and maintain a product performance reporting system covering subscriber metrics, conversion funnels, and feature-level usage data.
- Bridge communication between the engineering team and the wider organisation, ensuring that technical decisions are understood by non-technical stakeholders and vice versa.
- Plan, launch, and manage paid acquisition campaigns across paid social, programmatic, and app install channels, including budget allocation and bidding decisions.
- Monitor and optimise campaigns against CPI, CAC, and LTV targets, reallocating spend and testing creatives, audiences, and markets based on data.
- Coordinate telco and billing partner integrations by owning requirements gathering, joint testing, and go-live checklists with external partners.
- Provide clear, regular updates to leadership on acquisition efficiency, product quality, and funnel performance.
Requirements & Qualifications
- Bachelor’s degree in Business, Marketing, Technology, or a comparable field.
- At least 3 years of experience in product operations, growth, or performance marketing within a digital or mobile-first company.
- Proven hands-on media buying experience – managing real budgets on paid social or app install platforms – with a strong grasp of CPI, CAC, and LTV economics.
- Analytical comfort with Google Analytics 4, ad platform dashboards, and the ability to turn raw data into a clear narrative for leadership.
- Experience writing product requirement documents and translating business needs into technical specifications.
- Familiarity with subscriber lifecycle metrics, funnel analysis, and mobile product KPIs.
- Knowledge of the African mobile and telco ecosystem is a significant advantage.
- Strong process orientation: you build your own documentation and tracking systems without being prompted.
- Ability to work autonomously in a lean team, with a pragmatic, problem-solving mindset and a high bar for accuracy.
- Excellent written and verbal communication, with a track record of pushing projects across the finish line through collaboration.
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