Marketer – Construction & Building Materials

Role Overview

This field marketing role is centred on growing demand for a construction and building materials portfolio that includes ceramic tiles, engineered stone, wrought-iron products, and paint. The marketer will spend most of their time in the market — meeting contractors, developers, architects, interior designers, and retailers — to uncover new business and keep the company’s products top of mind. Success in this position directly strengthens the employer’s customer base and competitive position across Kenya’s building materials sector.

Key Responsibilities

• Take the company’s building materials — including ceramic tiles, engineered stone, wrought-iron products, and paint — directly to trade professionals, contractors, developers, architects, interior designers, and retail partners through regular field visits.
• Hunt for new business by canvassing sites, attending industry gatherings, following referrals, and initiating contact with prospective buyers who have not yet worked with the company.
• Listen to what each customer or specifier needs, then recommend the right product options and provide clear technical and design information that helps them make a decision.
• Capture, qualify, and track leads from first contact through to handover, keeping the sales team informed so opportunities convert into orders.
• Keep a close watch on competitor products, pricing, and promotional activity, and gather intelligence on shifting customer preferences and emerging market trends.
• Maintain an organised record of prospects, customers, visits, and pipeline activity, and produce regular updates on marketing reach, leads generated, and market conditions.
• Represent the company at product launches, exhibitions, trade fairs, and other promotional events, helping to raise visibility and attract new interest.
• Partner with the sales team and management on campaigns and business development initiatives, contributing field insight to support shared revenue goals.

Requirements & Qualifications

• Diploma or degree in marketing, sales, business administration, or a comparable discipline.
• Three to four years of hands-on marketing experience, ideally gained in the construction and building materials sector.
• A track record of marketing or selling ceramic tiles, engineered stone, paint, wrought-iron products, or similar building supplies would be a strong plus.
• Working knowledge of Kenya’s construction and building materials market, including the key players and buying dynamics.
• Demonstrated ability to generate leads and build new customer relationships from scratch.
• Confident communicator with strong interpersonal skills, able to present products clearly to both technical and non-technical audiences.
• Skilled negotiator and persuader who can handle objections and move conversations toward commitment.
• Solid customer relationship management, networking, and follow-up abilities.
• Capable of conducting market research and competitor analysis to inform marketing activity.
• Self-driven, proactive, and target-focused, with the discipline to work independently in the field and manage time effectively.
• Professional, customer-first attitude and strong organisational habits.