Marketing Executive

Job Role: Marketing Executive

Industry: FMCG (Fast-Moving Consumer Goods)

Nature of Job: Full-time

Salary: Kshs. 80,000 – 90,000

Job Location: Nairobi

Role Overview

Our client in the FMCG sector is seeking a strategic and high-energy Marketing Executive to drive brand growth and market penetration. This role is designed for a professional who can blend data-driven market research with creative campaign execution to differentiate our products in a highly competitive landscape. You will be responsible for the end-to-end marketing lifecycle—from high-level strategy and go-to-market planning for new launches to managing agency relationships and tracking campaign ROI. The ideal candidate is a proactive problem solver with a deep understanding of consumer behavior and a proven track record of scaling brands within the FMCG space.

Core Work Functions

Strategic Planning & Brand Stewardship

• Formulate and execute integrated marketing plans that align with overarching business goals.

• Define and strengthen the company’s brand image, ensuring a cohesive visual identity and messaging across all touchpoints.

• Collaborate with sales and product development teams to engineer strategies that boost customer engagement.

• Monitor critical marketing KPIs to evaluate campaign success and pivot strategies for maximum impact.

Market Intelligence & Product Marketing

• Conduct in-depth market research to decode consumer trends and competitor maneuvers.

• Lead comprehensive go-to-market (GTM) initiatives for new product rollouts, including pricing, packaging, and promotional mechanics.

• Analyze market data to provide actionable insights on product positioning and increasing market share.

• Review post-launch performance and refine strategies based on real-world sales data and consumer feedback.

Campaign Management & Execution

• Design and manage multi-channel campaigns spanning digital platforms, retail activations, and traditional media.

• Direct creative agencies, media partners, and vendors to ensure the production of high-quality marketing collateral.

• Provide senior management with detailed reports and actionable insights derived from campaign performance tracking.

• Equip the sales department with the necessary marketing tools, POS materials, and training to maximize field impact.

Candidate Requirements

Academic & Professional Background

• Education: Degree or Diploma in Marketing, Business Administration, or a related field.

• Experience: Minimum of 3 years in the FMCG industry, with a verifiable history of successful brand building and product marketing.

• Technical Savvy: Proficiency in CRM systems, marketing analytics tools, and the Microsoft Office Suite.

Functional Competencies

• Strategic Thinking: Ability to see the "big picture" while maintaining a results-oriented mindset.

• Analytical Skills: Strong capability to interpret data and translate it into commercial strategies.

• Project Management: Proven ability to manage multiple projects simultaneously under tight deadlines.

• Interpersonal Skills: Exceptional collaboration abilities to engage with internal stakeholders, distributors, and retailers.

Job Vacancy Benefits

• Remuneration: A competitive monthly salary of Kshs. 80,000 – 90,000.

• Professional Growth: A pivotal role in a fast-paced industry with high visibility and decision-making input.

• Location: Centrally based in Nairobi with exposure to regional market dynamics.

Qualified marketers who meet the above criteria are invited to submit their applications for the "Marketing Executive - FMCG" role. Please ensure your experience with product launches and brand strategy is clearly highlighted in your CV.