Marketing Assistant

Role Overview

You will work directly with the Social Media Manager and the wider marketing team to keep content production, live broadcasts, and influencer campaigns running smoothly. Your days will involve preparing shoots, joining videos, managing online communities, researching market trends, and helping out at offline events. This role matters because it frees up senior marketers to focus on strategy while you handle the execution that keeps audiences engaged and campaigns on track.

Key Responsibilities

• Support livestream and video production by organising scripts, props, products, and shooting locations, and assist with post-production tasks like basic editing and caption writing.
• Appear on camera for short skits, product demonstrations, and livestream segments when needed, including simple hosting duties.
• Source and onboard new influencers and content creators, then manage communication, posting reminders, campaign coordination, and performance follow-up.
• Grow and manage online community groups on WhatsApp, Telegram, Facebook, and other platforms by sharing content, welcoming new members, and driving participation in promotional activities.
• Plan simple group engagement activities, share campaign updates and incentives, and answer routine community questions while following up with active promoters.
• Conduct market research on competitors, social media trends, user opinions, and local market feedback to inform marketing decisions.
• Assist with offline event execution, including preparing materials, guest registration, reception duties, photography, and on-site coordination.
• Keep marketing files, content assets, influencer records, community data, and event documents organised for the whole team.

Requirements & Qualifications

• A Bachelor's degree or Diploma in Marketing, Communications, Languages, or a related field.
• At least one year of experience in social media, community management, or content creation, though outstanding fresh graduates are also welcome.
• Hands-on familiarity with WhatsApp groups, Telegram channels, and Facebook Groups.
• Basic experience sourcing and coordinating with KOLs/KOCs, including outreach and follow-ups.
• Working knowledge of video editing tools such as CapCut or Premiere.
• Ability to write simple scripts and social media captions quickly and clearly.
• Fluent written and spoken English.
• An outgoing, confident personality with a willingness to appear on camera for videos, skits, and livestream product demonstrations.
• Strong understanding of current social media trends on TikTok, Instagram, and YouTube.
• Detail-oriented organisational skills, with the ability to multitask and thrive in a fast-paced environment while supporting offline events.

What We Offer

A monthly salary of Kshs 40,000 – 70,000 depending on experience and skill level. This is an entry-to-intermediate role with the chance to build hands-on experience across content creation, influencer marketing, and community management.