Lead Generator

Job Summary

To achieve agreed targets in line with business objectives through proactive selling of all the bank's products and the provision of excellent customer service.

Job Description

Key Accountabilities

Sales to Retail Customers – Time Split: 60%

• Deliver exceptional sales performance by identifying and meeting customer needs through selling Asset Based Finance and cross-selling other Absa Bank products and services.
• Provide direct, hands-on sales support – including quality lead generation and effective follow-up – to generate and convert quality Asset Based Finance leads into sales.
• Participate in Asset Based Finance product campaigns by ensuring that the parameters are clearly explained to customers.
• Agree, meet, and exceed targets for specific sales campaigns.
• Maintain personal sales performance statistics for management information usage.
• Own and manage ABF product and channel sales targets to contribute towards direct sales objectives and targets.
• Refer to the ABF Business Development Manager when uncertain about product delivery or the application process; respond directly to the customer.
• Complete account opening documentation together with customers and submit to the Line Manager for review before forwarding to operations for processing.
• When selling ABF to both Retail and Business Banking customers, complete the financial analysis and statement review on customer accounts. Where customers do not meet the minimum criteria, advise the customer verbally or in writing as required, and report such denials to the Line Manager daily.
• Call customers when their accounts have been opened and provide the customer with contact information for the branch where their account is held.

Customer Service – Time Split: 15%

• Own customer queries and complaints around Asset Based Finance and resolve them in a timely manner. Escalate any unresolved queries, or queries not resolved within a short period, to the Line Manager.
• Build relationships with internal service providers – including the ABF Operations team, Sanctioners, and DSC – to ensure quick turnaround times for escalated queries and complaints.
• Advise customers as soon as new loans are approved and encourage draw-downs on the new loans.

Operational Rigour, Compliance and Controls – Time Split: 15%

• Ensure that all activities and duties are carried out in full compliance with regulatory requirements, the Enterprise-Wide Risk Management Framework, and internal Absa Policies and Policy Standards. Understand and manage risks and risk events (incidents) relevant to the role.
• Ensure accuracy of each new account application, ABF loan document, and all other customer documents. Lead Generators are held personally accountable for the accuracy and quality of these and supporting documents that they complete and submit.
• Achieve operational rigour excellence in all aspects of procedures and processes personally undertaken to ensure a green audit.
• Follow the Retail end-to-end account opening process, ensuring new accounts are authorised and KYC compliant. Escalate any items that exceed agreed service level timelines or where there are unresolved KYC requirements to the Line Manager.
• Comply with general Absa operational risk and rigour requirements – e.g. Health & Safety standards, security of premises, KYC and anti-money laundering regulations.

Contribute to the Development of the Team / Personal Development – Time Split: 10%

• Share knowledge and experience with other Lead Generators in the team.
• Provide cover for other Lead Generators in case of excessive workload or absence.
• Deputise for the Line Manager whenever required.
• Agree annual performance objectives with the Sales Manager, including specific sales targets.
• Pursue continued improvement in personal development by participating in development programmes and training.

Education

Further Education and Training Certificate (FETC): Business, Commerce and Management Studies (Required)