DUTIES AND RESPONSIBILITIES
Distributor Management:
- Work closely with the distributor to achieve sales targets for various product categories
- Monitor distributor performance, ensuring alignment with pricing, promotions and sales strategies.
- Conduct regular trade audits to ensure no stockouts and maintain maximum product visibility in all outlets.
- Collaborate with and train merchandisers to optimize instore product placements, ensuring compliance with merchandising standards and promotion plans.
- Support the distributor in executing sales plans, promotional activities, and ensuring product availability in the market
- Conduct performance reviews with the distributor to identify growth opportunities and areas for improvement
- Prepare regular sales reports, tracking distributor(s) performance against targets and providing insights for improvement.
- Collaborate with the marketing team to develop targeted promotions and sales campaigns.
Trade Execution & Merchandising:
- Conduct regular trade audits to prevent stockouts and maximize product visibility in all key outlets.
- Collaborate with and train merchandisers to optimize in-store product placements and ensure compliance with merchandising standards and promotional plans.
- Evaluate trade activities and promotions to ensure maximum return on investment (ROI).
Reporting & Analysis:
- Prepare regular sales reports tracking distributor performance against targets and providing recommendations for improvement.
- Collaborate with the marketing team to develop targeted promotions and sales campaigns.
- Advise the business on emerging market trends and recommend adjustments to sales and distribution strategies.
Team & Stakeholder Management:
- Manage third-party teams, ensuring efficiency and achievement of sales targets.
- Foster strong working relationships with distributors, merchandisers, and internal stakeholders to ensure seamless execution of business plans.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Bachelor’s degree in Business, Sales, Marketing or related field
- Minimum of 3 years of experience in sales, with a strong track record of achieving targets
- Proven experience working with distributors
- Experience in conducting trade audits and working with merchandisers to ensure product visibility and availability
- Strong negotiation, communication and relationship management skills
- Ability to manage multiple tasks and meet deadlines
- Self-driven, with the ability to work independently and as part of a team.
- Proficient in Microsoft Office and Microsoft Excel
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· 674 open positions in Nairobi, Kenya
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