Growth Manager, West Africa
Posted:
Company Details
Name:Binance
Industry:
Internet
Website:
https://www.binance.com/
Description:
Binance is the worlds leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features a…
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Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
KES Unspecified / month
Other Pay:
Benefits
Job Category:
Sales & Marketing
Job Description
Responsibilities
- Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
- Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
- Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
- Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
- Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
- Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
- Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
- Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
- Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Requirements
- A minimum of 5 years of experience in lifecycle management.
- Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
- Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
- Experience in user segmentation, customer lifecycle management, and A/B testing.
- Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
- Creative thinking for developing innovative marketing strategies and engaging campaigns.
- Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
- Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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