Role Overview
This role is the creative engine behind a fast-moving consumer goods brand’s visual identity, producing everything from social media assets to large-format outdoor advertising. Day to day, you will translate marketing briefs into polished designs, manage artwork from concept through to print production, and collaborate with the Head of Marketing to ensure every piece of communication feels cohesive and on-brand. Your work directly shapes how millions of consumers perceive the company’s product portfolio, so precision, taste, and consistency matter as much as creative flair.
Key Responsibilities
- Design high-impact digital assets for social media channels, paid advertising, email campaigns, and WordPress-based landing pages, adapting layouts to suit each platform’s specifications.
- Produce print collateral including brochures, catalogues, posters, flyers, presentation decks, point-of-sale materials, and promotional merchandise, ensuring files are print-ready and error-free.
- Create large-format artwork for billboards, bus and vehicle branding, wall installations, and event spaces, maintaining legibility and visual impact at scale.
- Develop motion graphics, GIFs, short video edits, and product mock-ups to bring campaign ideas to life across digital touchpoints.
- Build, maintain, and refine brand books, style guides, and visual identity assets across all product lines under the company’s portfolio.
- Coordinate with external printers, suppliers, and creative agencies to verify specifications, review proofs, and guarantee quality production within deadlines.
- Organise and maintain digital asset libraries, version histories, and production files so teams can locate and reuse artwork efficiently.
- Contribute original concepts during campaign brainstorming sessions, product launches, and marketing initiatives, offering design-led solutions that align with strategic goals.
- Monitor emerging design trends, AI-assisted creative tools, and digital marketing best practices to keep the brand’s visual output fresh and competitive.
Requirements & Qualifications
- A degree or diploma in Graphic Design, Visual Communication, or a related fine arts discipline.
- At least 2 years of professional graphic design experience, ideally within FMCG, advertising, or a marketing-focused environment.
- Advanced proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.
- Working knowledge of WordPress and Canva; hands-on experience building or modifying landing pages is expected.
- Basic video editing capability using Premiere Pro, plus a working familiarity with motion graphics tools such as After Effects.
- Strong understanding of print production processes, colour management, file preparation, and pre-press requirements.
- Demonstrated skill in branding, digital marketing design, and social media content creation across multiple formats.
- Familiarity with AI-powered creative tools and a willingness to integrate them into workflow is an added advantage.
- A portfolio that showcases a breadth of work from digital and print to large-format applications is essential for consideration.
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