Field Sales Representative – FMCG & Beauty Products

Role Overview

This position places you at the front line of our client’s sales operation, driving daily route coverage across Athi River and the wider Machakos/Nairobi corridor. You will be responsible for introducing beauty and everyday consumer goods to independent shops, minimarts, wholesalers, and supermarket buyers, while nurturing lasting relationships that keep products moving off shelves. Your day-to-day efforts directly shape brand visibility and revenue growth in one of Kenya’s fastest-expanding retail hubs, making you an essential link between the company’s commercial goals and the realities of the local market.

Key Responsibilities

• Plan and execute efficient daily field routes to visit assigned retail and wholesale accounts, presenting beauty, personal care, and FMCG product ranges to buyers.
• Prospect and onboard new General Trade outlets and Modern Trade partners, expanding the brand’s footprint within the territory.
• Meet and exceed monthly and quarterly sales targets through consistent order generation, upselling, and cross-selling of product lines.
• Negotiate order quantities, pricing, and promotional terms with shop owners, retail managers, and category buyers to secure favourable listings.
• Maintain strong on-shelf presence by arranging displays, rotating stock, verifying price tags, and clearing damaged or expired products.
• Monitor competitor activity, including pricing shifts, new launches, and trade campaigns, and report actionable insights to the sales supervisor.
• Coordinate with dispatch and accounts teams to ensure orders are delivered on time, invoices are settled, and customer queries are resolved promptly.
• Keep accurate records of daily calls, orders taken, route coverage, stock levels, and customer feedback for performance review and planning.

Requirements & Qualifications

• Diploma or degree in Sales, Marketing, Business Administration, or a related commercial field; equivalent practical experience will also be considered.
• A minimum of two years of verified field sales experience within FMCG, cosmetics, beauty, or personal care product distribution.
• Demonstrated ability to sell successfully across both General Trade outlets and Modern Trade accounts in the Kenyan market.
• Proven track record of consistently hitting or surpassing sales quotas in a route-based, target-driven environment.
• Strong working knowledge of the Athi River commercial area, including retail density, traffic patterns, and local consumer preferences.
• Excellent negotiation and closing skills, with the confidence to handle objections and win over hesitant buyers.
• Self-motivated and resilient, comfortable working independently in the field and managing daily travel, rejection, and changing conditions.
• Clear written and verbal communication skills, with the discipline to complete daily reports and follow structured processes.

What We Offer / Why Join

This role provides a chance to grow within a dynamic FMCG and beauty distribution environment, with direct exposure to brand scaling, trade marketing, and account development in a rapidly growing retail market. High performers can look forward to clear progression pathways into senior field sales, area leadership, and territory management roles. The monthly gross compensation for this position is set at Kshs. 25,000 – 30,000, commensurate with experience and demonstrated sales capability.