Position: Digital Marketer

Industry Sector: [General Business/Corporate]

Remuneration: Kshs. 40,000

Employment Nature: Full-time

Location: Nairobi

Strategic Mandate

We are looking for a sharp, results-oriented Digital Marketer to amplify our brand’s digital footprint and accelerate lead generation. Your role is to transform our online channels into high-performing assets through a mix of creative storytelling and technical optimization. You will own the digital lifecycle—from conceptualizing cross-platform campaigns and managing social communities to analyzing performance metrics and scaling paid ads. We need a specialist who stays ahead of digital trends and knows how to turn online engagement into measurable business growth.

Key Workstreams

Social Strategy & Platform Governance

• Architect and manage the brand’s presence across Facebook, Instagram, TikTok, and LinkedIn to ensure consistent growth.

• Curate and schedule high-impact posts that resonate with our target audience while maintaining brand integrity.

• Act as the voice of the brand by responding to inquiries and engaging with online communities in real-time.

• Monitor social sentiment and provide actionable insights to refine our digital approach.

Creative Production & Content Lifecycle

• Develop compelling visual and written assets, including graphics, captions, and short-form video content.

• Collaborate with internal teams to ensure all creative output aligns with the overarching brand tone and objectives.

• Utilize design tools to produce professional-grade campaign materials that stop the scroll.

• Identify emerging digital trends and adapt them creatively to keep our content fresh and relevant.

Performance Marketing & Analytics

• Execute and manage paid advertising budgets across Meta Business Suite and Google Ads to maximize ROI.

• Utilize analytics dashboards and tools (such as Google Analytics) to track and interpret campaign data.

• Generate comprehensive weekly and monthly reports detailing engagement metrics, conversion rates, and growth opportunities.

• Continuous A/B testing of ad copy and visuals to optimize performance and reduce acquisition costs.

Expertise Profile

The Essentials

• Education: Degree or Diploma in Digital Marketing, Communications, or a related field.

• Domain Expertise: At least 3+ years of professional experience in a dedicated digital marketing role.

• Technical Toolkit: Proficient in Meta Business Suite, Canva, and social media scheduling software. (Adobe Suite skills are a plus).

• Ad Management: Proven experience in running and optimizing paid social media and search advertisements.

Required Competencies

• Analytical Mindset: You don't just see numbers; you see stories and trends that inform better marketing decisions.

• Creative Flair: A natural ability to write punchy copy and design eye-catching visuals.

• Agility: Comfortable working in the fast-evolving digital landscape where trends change overnight.

• Organizational Mastery: Capable of managing multiple platforms and campaign deadlines simultaneously without losing focus.

The Opportunity

• Creative Ownership: Take the lead in shaping the digital identity of a growing brand.

• Impact-Driven Role: Directly influence business revenue through lead generation and online visibility.

• Professional Evolution: Work in a dynamic environment that encourages experimentation with the latest digital tools.

Interested candidates who meet the criteria for the "Digital Marketer" role are invited to submit their applications. Please ensure your profile highlights your experience with paid ads and includes links to social media accounts or campaigns you have previously managed.

Apply today to lead our digital growth.