Social Media Marketer

Role Overview

This position puts you in charge of how our building materials and interior finishing business looks and sounds online — from ceramic tiles and sanitary ware to hardware and complete home interior ranges. On a typical week you will plan what goes out, shoot and edit product content in the showroom and on site, publish and promote it across Instagram, TikTok, Facebook, LinkedIn and WhatsApp Business, then handle the wave of comments, messages and price enquiries that follows. The audience you build and keep engaged is one of the most direct sources of qualified leads for our sales floor, which is why the role carries real commercial weight rather than being purely creative.

Key Responsibilities

• Put together and maintain a monthly publishing plan that lines up with new product arrivals, promotional pushes, festive and seasonal demand, and interior design trends worth riding.
• Produce the raw creative yourself: product photography, short vertical video, showroom walkthroughs, installation and application footage, and before-and-after customer project features.
• Write captions, promotional copy and informative posts, adjusting tone and format to suit each platform and the type of buyer you are speaking to.
• Step in front of the lens when needed — hosting showroom activations, live streams and promo events, demonstrating how products are used and styled in real interiors.
• Plan, launch and monitor paid campaigns across the platforms we use, with the aim of turning views into measurable enquiries rather than vanity numbers.
• Stay in the inbox and comments every day, answering product and pricing questions quickly, encouraging reviews and customer-generated posts, and flagging pricing or stock queries to the right person.
• Hand warm digital leads to front-office sales staff promptly and follow up internally so no enquiry goes cold.
• Track reach, impressions, follower growth, click-throughs and how many conversations convert into leads, and present a monthly performance summary to management with clear recommendations for the next cycle.
• Coordinate outside help when it adds value — influencers, content creators, videographers and brand ambassadors.

Requirements & Qualifications

• Education: Diploma or bachelor's degree in marketing, communication, public relations, digital marketing or a comparable field.
• Experience: At least three years of hands-on social media management, brand promotion and content creation, ideally running commercial accounts rather than personal ones.
• Platform fluency: Demonstrated ability to manage Instagram, TikTok, Facebook, LinkedIn and WhatsApp Business for a business, including paid promotion tools and native analytics dashboards.
• Sector exposure: Background in retail, real estate, construction, interior design, furniture or building materials is a strong advantage.
• Production skills: Comfortable operating a camera and editing with tools such as CapCut, Canva, Photoshop or Lightroom, plus basic graphic design ability.
• Communication: Articulate and at ease on camera, with strong written English for captions and sales copy.
• Commercial instinct: Able to balance storytelling with lead generation, and to judge creative work by the results it produces.
• Work arrangement: Full-time, on-site position based on Mombasa Road, Nairobi, combining showroom duties with occasional field shoot days.

What We Offer / Why Join

• A monthly salary of KSh 50,000 for a full-time role.
• A base on Mombasa Road, Nairobi, with a working week split between the showroom and shoot locations.
• The chance to shape the online identity of a diverse product range — tiles, sanitary ware, hardware and interior solutions — rather than promoting a single narrow line.
• Close day-to-day collaboration with the sales team, so you see directly how your content converts into customer conversations.

If you meet the criteria above, submit your updated CV together with a link to your portfolio or examples of social media work you have produced. Applications are received through the official application portal.